# Jifiti

**Source:** https://www.startuphub.ai/startups/jifiti
**Profile type:** Startup

> Jifiti provides a white-labeled embedded lending platform for banks, lenders, and merchants.

## About

Jifiti is a global fintech company that offers a white-labeled, end-to-end embedded lending platform and digital gift card solutions. Their platform enables banks, lenders, and merchants to provide secure, seamless point-of-sale financing, including "Tap Now, Pay Later" technology, to consumers worldwide. They focus on digitizing and automating lending workflows, offering modular components for loan origination, disbursement, and servicing.

## Key facts

- **Slug:** jifiti
- **Website:** https://www.jifiti.com/
- **Location:** Columbus, United States
- **Founded:** 2011-01-01
- **Employees:** 103
- **Operating status:** Active
- **Total funding:** $26M
- **Sectors / tags:** Fintech, Embedded Finance, Lending Platform, BNPL, Digital Payments, SaaS, Financial Services, B2B Financing, Consumer Financing, Point-of-Sale Financing
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/jifiti
  - Twitter: https://twitter.com/JifitiPayments

## Frequently asked

### What does Jifiti do?

Jifiti is a global fintech company that offers a white-labeled, end-to-end embedded lending platform and digital gift card solutions. Their platform enables banks, lenders, and merchants to provide secure, seamless point-of-sale financing, including "Tap Now, Pay Later" technology, to consumers worldwide. They focus on digitizing and automating lending workflows, offering modular components for loan origination, disbursement, and servicing.

### What is Jifiti's revenue?

StartupHub estimates Jifiti's annual revenue at $31.1M (range $16.8M to $77.8M, 62% confidence), based on comparable companies in the sector.

### What is Jifiti's valuation?

StartupHub estimates Jifiti's effective valuation at $106.3M (range $64.5M to $154.9M, 20% confidence), based on comparable companies in the sector.

### How much funding has Jifiti raised?

Jifiti has raised a total of $26M in funding. The most recent round on record is Early-Stage.

### Where is Jifiti headquartered?

Jifiti is headquartered in Columbus, United States.

### When was Jifiti founded?

Jifiti was founded in 2011.

### What industry does Jifiti operate in?

Jifiti operates in Fintech, Embedded Finance, Lending Platform, BNPL, Digital Payments, SaaS.

### How many employees does Jifiti have?

Jifiti has approximately 103 people on record.

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