# Italic

**Source:** https://www.startuphub.ai/startups/italic
**Profile type:** Startup

> An online marketplace selling high-quality, unbranded luxury goods directly from top-tier manufacturers.

## About

Italic is a direct-to-consumer marketplace offering premium home goods, including bath, bed, and aroma collections, crafted from commercial-grade materials like 800 GSM Australian cotton. The company focuses on "The Art of Staying In," bringing Mediterranean-inspired beauty and luxury hospitality performance to everyday consumers. Italic was founded in 2018 and partners with manufacturers to provide high-quality, label-free products.

## Key facts

- **Slug:** italic
- **Website:** https://italic.com
- **Location:** Los Angeles, United States
- **Founded:** 2018-01-01
- **Operating status:** Active
- **Total funding:** $13M
- **Sectors / tags:** E-commerce, Retail, Consumer Goods, Marketplace
- **Social:**
  - LinkedIn: https://linkedin.com/company/italic
  - Twitter: https://x.com/italic
  - Facebook: https://facebook.com/italic

## Frequently asked

### What does Italic do?

Italic is a direct-to-consumer marketplace offering premium home goods, including bath, bed, and aroma collections, crafted from commercial-grade materials like 800 GSM Australian cotton. The company focuses on "The Art of Staying In," bringing Mediterranean-inspired beauty and luxury hospitality performance to everyday consumers. Italic was founded in 2018 and partners with manufacturers to provide high-quality, label-free products.

### What is Italic's revenue?

StartupHub estimates Italic's annual revenue at $1.0M (range $212K to $5.1M, 27% confidence), based on comparable companies in the sector.

### What is Italic's valuation?

StartupHub estimates Italic's effective valuation at $301.5M (range $191.3M to $1.0B, 42% confidence), based on comparable companies in the sector.

### How much funding has Italic raised?

Italic has raised a total of $13M in funding. The most recent round on record is Seed.

### Where is Italic headquartered?

Italic is headquartered in Los Angeles, United States.

### When was Italic founded?

Italic was founded in 2018.

### What industry does Italic operate in?

Italic operates in E-commerce, Retail, Consumer Goods, Marketplace.

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