# Inneractive

**Source:** https://www.startuphub.ai/startups/inneractive
**Profile type:** Startup

> Inneractive was a mobile ad exchange and monetization platform for app developers and publishers, acquired by Fyber in 2016.

## About

Inneractive was a leading mobile ad exchange that provided monetization solutions for app developers and publishers. Its platform enabled developers to integrate various ad formats, including display, native, and video, and connect with a wide range of advertisers through its programmatic exchange.

## Key facts

- **Slug:** inneractive
- **Location:** Tel Aviv, Israel
- **Founded:** 2006-08-20
- **Employees:** 10
- **Operating status:** Active
- **Total funding:** $12M
- **Sectors / tags:** Mobile, Monetization, App, Advertising, Real-Time Bidding, AdTech, Mobile Advertising, Programmatic Advertising, Ad Exchange, Mobile Monetization, Publisher Tools, Advertising Platform, Monetization Platform, App Monetization
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/inneractive-smart-media/

## Frequently asked

### What does Inneractive do?

Inneractive was a leading mobile ad exchange that provided monetization solutions for app developers and publishers. Its platform enabled developers to integrate various ad formats, including display, native, and video, and connect with a wide range of advertisers through its programmatic exchange. (formerly innerActive Smart Media.)

### What is Inneractive's revenue?

StartupHub estimates Inneractive's annual revenue at $4.4M (range $2.7M to $10.5M, 63% confidence), based on comparable companies in the sector.

### What is Inneractive's valuation?

StartupHub estimates Inneractive's effective valuation at $45.8M (range $29.5M to $70.8M, 10% confidence), based on comparable companies in the sector.

### How much funding has Inneractive raised?

Inneractive has raised a total of $12M in funding. The most recent round on record is Series C.

### Where is Inneractive headquartered?

Inneractive is headquartered in Tel Aviv, Israel.

### When was Inneractive founded?

Inneractive was founded in 2006.

### What industry does Inneractive operate in?

Inneractive operates in Mobile, Monetization, App, Advertising, Real-Time Bidding, AdTech.

### How many employees does Inneractive have?

Inneractive has approximately 10 people on record.

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