1.1 years

INCRMNTAL’s mission is to evolve marketing measurement. INCRMNTAL is an AI incrementality measurement platform allowing advertisers to measure the true incremental value of any activity impacting their marketing KPIs. Utilizing causality and AI, the platform does not rely on user-level data for measurement. The platform is built for marketers across any industry who run campaigns both online and offline. The aim is to measure the true effectiveness of their advertising budgets. The platform is privacy-centric, meaning that it uses no user-level data to run measurements. While at the same time it runs continuously, meaning no need to pause campaigns or run any experiments. Founded in 2020 by industry veterans Maor Sadra and Moti Tal, INCRMNTAL serves customers such as: Hopper, eToro, Binance, Autoscout24, Huuuge Games, SEGA, and others Learn more at




Employee counts updated on a monthly basis.

Moti TalCTO1
Maor SandraCEO1

The profile picture of Shay MichelShay MichelManaging Partner, General Partner and Board Member


RoundDateCapital RaisedInvestors

ㅤInvestor NameInvestor TypeAUM ($)
Heracles CapitalVenture Capital
Mobile Dev Memo Investment SyndicateAngel Syndicate
Ofir LaorAngel
Play VenturesVenture Capital
toDay.VenturesVenture Capital


We are a deep machine learning and AI company, using the latest technologies, to solve a really simple question – “which half is wasted?”

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