# IFTTT

**Source:** https://www.startuphub.ai/startups/ifttt
**Profile type:** Startup

> IFTTT connects your apps and devices to automate tasks and create new experiences.

## About

IFTTT (If This Then That) is a platform that allows users to create automated workflows, called Applets, by connecting different apps, devices, and services. It enables users to automate everyday tasks, enhance productivity, and integrate smart home devices through simple conditional statements.

## Key facts

- **Slug:** ifttt
- **Website:** https://ifttt.com/
- **Location:** San Francisco, United States
- **Founded:** 2010-12-14
- **Employees:** 46
- **Operating status:** Active
- **Total funding:** $63M
- **Sectors / tags:** Workflow Automation, API Platform, Internet of Things, Smart Home, Consumer Software, Developer Tools, Integration Platform, AI Tools & Apps, Productivity Software
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/ifttt/
  - Twitter: https://x.com/IFTTT
  - Facebook: https://www.facebook.com/IFTTT

## Frequently asked

### What does IFTTT do?

IFTTT (If This Then That) is a platform that allows users to create automated workflows, called Applets, by connecting different apps, devices, and services. It enables users to automate everyday tasks, enhance productivity, and integrate smart home devices through simple conditional statements.

### What is IFTTT's valuation?

StartupHub estimates IFTTT's effective valuation at $256.3M (range $156.3M to $375.0M, 10% confidence), based on comparable companies in the sector.

### How much funding has IFTTT raised?

IFTTT has raised a total of $63M in funding. The most recent round on record is Series C.

### Where is IFTTT headquartered?

IFTTT is headquartered in San Francisco, United States.

### When was IFTTT founded?

IFTTT was founded in 2010.

### What industry does IFTTT operate in?

IFTTT operates in Workflow Automation, API Platform, Internet of Things, Smart Home, Consumer Software, Developer Tools.

### How many employees does IFTTT have?

IFTTT has approximately 46 people on record.

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