# Hugo Insurance

**Source:** https://www.startuphub.ai/startups/hugo-insurance
**Profile type:** Startup

> A digital insurance platform for small businesses.

## About

Hugo Insurance provides on-demand car insurance with a focus on micropayments and flexible payment options, allowing users to activate coverage only when they need it. Their digital platform aims to make insurance affordable and accessible, particularly for infrequent drivers or those on a budget, by eliminating large upfront fees and offering instant proof of insurance.

## Key facts

- **Slug:** hugo-insurance
- **Website:** https://hugo.insurance/
- **Location:** Sydney, Australia
- **Founded:** 2017
- **Operating status:** Inactive
- **Total funding:** $16M

## Frequently asked

### What does Hugo Insurance do?

Hugo Insurance provides on-demand car insurance with a focus on micropayments and flexible payment options, allowing users to activate coverage only when they need it. Their digital platform aims to make insurance affordable and accessible, particularly for infrequent drivers or those on a budget, by eliminating large upfront fees and offering instant proof of insurance.

### What is Hugo Insurance's valuation?

StartupHub estimates Hugo Insurance's effective valuation at $16.1M (range $11.3M to $20.9M, 25% confidence), based on comparable companies in the sector.

### How much funding has Hugo Insurance raised?

Hugo Insurance has raised a total of $16M in funding. The most recent round on record is Series A.

### Where is Hugo Insurance headquartered?

Hugo Insurance is headquartered in Sydney, Australia.

### When was Hugo Insurance founded?

Hugo Insurance was founded in 2017.

### What is Hugo Insurance's current status?

Hugo Insurance's current operating status is: Inactive.

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