# Howdy

**Source:** https://www.startuphub.ai/startups/howdy
**Profile type:** Startup

> An affordable, ad-free streaming service offering a curated library of content from major partners.

## About

Howdy is a subscription video-on-demand streaming service launched by Roku in August 2025. It offers nearly 10,000 hours of ad-free content from partners like Lionsgate, Sony Pictures, Disney Entertainment, Warner Bros. Discovery, and FilmRise, alongside select Roku Original titles, for $2.99 per month.

## Key facts

- **Slug:** howdy
- **Website:** https://therokuchannel.roku.com
- **Location:** San Jose, United States
- **Founded:** 2025-08-01 00:00:00
- **Employees:** 4362
- **Operating status:** Active
- **Sectors / tags:** Media & Entertainment, Streaming Services, Streaming Service, Video on Demand, Consumer App
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/roku
  - Twitter: https://twitter.com/rokuplayer
  - Facebook: https://www.facebook.com/roku

## Frequently asked

### What does Howdy do?

Howdy is a subscription video-on-demand streaming service launched by Roku in August 2025. It offers nearly 10,000 hours of ad-free content from partners like Lionsgate, Sony Pictures, Disney Entertainment, Warner Bros. Discovery, and FilmRise, alongside select Roku Original titles, for $2.99 per month.

### Where is Howdy headquartered?

Howdy is headquartered in San Jose, United States.

### When was Howdy founded?

Howdy was founded in 2025.

### What industry does Howdy operate in?

Howdy operates in Media & Entertainment, Streaming Services, Streaming Service, Video on Demand, Consumer App.

### How many employees does Howdy have?

Howdy has approximately 4362 people on record.

### What is Howdy's revenue?

StartupHub estimates Howdy's annual revenue at $2.2B (range $1.2B to $2.9B, 62% confidence), based on comparable companies in the sector.

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