# Hooyoo

**Source:** https://www.startuphub.ai/startups/hooyoo-hooyoo-io
**Profile type:** Startup

> Digital identity verification and fraud prevention platform for customer onboarding and KYC.

## About

HooYu is a global leader in digital identity verification, providing a platform that helps organizations confidently verify customer identities. Their services include KYC, customer onboarding, ID document validation, and facial biometrics, aimed at increasing integrity and success rates in customer onboarding while reducing fraud. HooYu is now part of Mitek Systems.

## Key facts

- **Slug:** hooyoo-hooyoo-io
- **Website:** https://hooyoo.io
- **Location:** London, United Kingdom
- **Operating status:** Active
- **Sectors / tags:** Identity Verification, KYC, Fraud Prevention, Customer Onboarding, Digital Identity, Biometrics, RegTech

## Frequently asked

### What does Hooyoo do?

HooYu is a global leader in digital identity verification, providing a platform that helps organizations confidently verify customer identities. Their services include KYC, customer onboarding, ID document validation, and facial biometrics, aimed at increasing integrity and success rates in customer onboarding while reducing fraud. HooYu is now part of Mitek Systems.

### Where is Hooyoo headquartered?

Hooyoo is headquartered in London, United Kingdom.

### What industry does Hooyoo operate in?

Hooyoo operates in Identity Verification, KYC, Fraud Prevention, Customer Onboarding, Digital Identity, Biometrics.

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