# Hootsuite

**Source:** https://www.startuphub.ai/startups/hootsuite
**Profile type:** Startup

> A social media management platform for scheduling, monitoring, and analyzing social media.

## About

Hootsuite is a comprehensive social media management platform that allows businesses and individuals to schedule posts, monitor conversations, engage with audiences, and analyze performance across multiple social networks. It aims to streamline social media efforts, improve efficiency, and provide actionable insights for better social media strategy.

## Key facts

- **Slug:** hootsuite
- **Website:** https://www.hootsuite.com/
- **Location:** Vancouver, Canada
- **Founded:** 2008-01-01
- **Employees:** 1725
- **Operating status:** Active
- **Total funding:** $387M
- **Sectors / tags:** Social Media Management, Marketing Technology, Content Management, Analytics Platform, Customer Engagement
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/hootsuite
  - Twitter: https://x.com/hootsuite
  - Facebook: https://www.facebook.com/hootsuite

## Frequently asked

### What does Hootsuite do?

Hootsuite is a comprehensive social media management platform that allows businesses and individuals to schedule posts, monitor conversations, engage with audiences, and analyze performance across multiple social networks. It aims to streamline social media efforts, improve efficiency, and provide actionable insights for better social media strategy.

### What is Hootsuite's revenue?

StartupHub estimates Hootsuite's annual revenue at $358.8M (range $193.8M to $494.1M, 62% confidence), based on comparable companies in the sector.

### What is Hootsuite's valuation?

StartupHub estimates Hootsuite's effective valuation at $1.5B (range $968.3M to $2.3B, 13% confidence), based on comparable companies in the sector.

### How much funding has Hootsuite raised?

Hootsuite has raised a total of $387M in funding. The most recent round on record is Debt - Acquisition.

### Where is Hootsuite headquartered?

Hootsuite is headquartered in Vancouver, Canada.

### When was Hootsuite founded?

Hootsuite was founded in 2008.

### What industry does Hootsuite operate in?

Hootsuite operates in Social Media Management, Marketing Technology, Content Management, Analytics Platform, Customer Engagement.

### How many employees does Hootsuite have?

Hootsuite has approximately 1725 people on record.

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