# HOOTL

**Source:** https://www.startuphub.ai/startups/hootl
**Profile type:** Startup

> Humans Out of the Loop™ AI solutions

## About

HOOTL (Humans Out of the Loop™) is an AI company focused on developing solutions that automate processes and reduce the need for human intervention. They recently closed a Series A funding round.

## Key facts

- **Slug:** hootl
- **Website:** https://www.hootl.com/
- **Location:** Charlottesville, Virginia, USA
- **Founded:** 2025-01-01
- **Operating status:** Active
- **Total funding:** $7M
- **Sectors / tags:** Artificial Intelligence, Automation, HealthTech, Regulatory Intelligence, Workflow Automation, Enterprise Software, API Platform
- **Social:**
  - GitHub: https://github.com/wix

## Frequently asked

### What does HOOTL do?

HOOTL (Humans Out of the Loop™) is an AI company focused on developing solutions that automate processes and reduce the need for human intervention. They recently closed a Series A funding round. (formerly ["RIIG Technology, Inc."].)

### How much funding has HOOTL raised?

HOOTL has raised a total of $7M in funding. The most recent round on record is Series A.

### Where is HOOTL headquartered?

HOOTL is headquartered in Charlottesville, Virginia, USA.

### When was HOOTL founded?

HOOTL was founded in 2025.

### What industry does HOOTL operate in?

HOOTL operates in Artificial Intelligence, Automation, HealthTech, Regulatory Intelligence, Workflow Automation, Enterprise Software.

### What is HOOTL's revenue?

StartupHub estimates HOOTL's annual revenue at $2.6M (range $464K to $3.8M, 30% confidence), based on comparable companies in the sector.

### What is HOOTL's valuation?

StartupHub estimates HOOTL's effective valuation at $26.5M (range $16.3M to $39.0M, 21% confidence), based on comparable companies in the sector.

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