# Heap

**Source:** https://www.startuphub.ai/startups/heap
**Profile type:** Startup

> Heap is a product analytics platform that automatically captures user interactions to provide insights.

## About

Heap is a digital insights and analytics platform that automatically captures user interactions to provide end-to-end journey insights. Its core product offers product analytics, digital experience analytics, and data foundation capabilities, enabling businesses to understand user behavior, optimize conversion funnels, and improve customer delight. Heap serves product teams, marketing teams, and data teams across various industries like SaaS, retail, healthcare, and financial services.

## Key facts

- **Slug:** heap
- **Website:** https://heap.io/
- **Location:** San Francisco, United States
- **Founded:** 2013-01-01
- **Employees:** 105
- **Operating status:** Active
- **Total funding:** $110M
- **Sectors / tags:** Business Analytics, Product Analytics, Data Analysis, Customer Experience Analytics, Digital Insights Platform
- **Social:**
  - LinkedIn: https://www.linkedIn.com/company/heap-inc-
  - Twitter: https://www.twitter.com/heap
  - Facebook: https://www.facebook.com/HeapAnalytics

## Frequently asked

### What does Heap do?

Heap is a digital insights and analytics platform that automatically captures user interactions to provide end-to-end journey insights. Its core product offers product analytics, digital experience analytics, and data foundation capabilities, enabling businesses to understand user behavior, optimize conversion funnels, and improve customer delight. Heap serves product teams, marketing teams, and data teams across various industries like SaaS, retail, healthcare, and financial services.

### What is Heap's valuation?

StartupHub estimates Heap's effective valuation at $513.7M (range $359.6M to $667.8M, 25% confidence), based on comparable companies in the sector.

### How much funding has Heap raised?

Heap has raised a total of $110M in funding. The most recent round on record is Series D.

### Where is Heap headquartered?

Heap is headquartered in San Francisco, United States.

### When was Heap founded?

Heap was founded in 2013.

### What industry does Heap operate in?

Heap operates in Business Analytics, Product Analytics, Data Analysis, Customer Experience Analytics, Digital Insights Platform.

### How many employees does Heap have?

Heap has approximately 105 people on record.

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