# Happy Pay

**Source:** https://www.startuphub.ai/startups/happy-pay
**Profile type:** Startup

> A payment solutions provider for businesses.

## About

Happy Pay provides consumers with interest-free installment payments by shifting the cost to merchants through an ad-subsidized network. Their AI-driven engine connects high-intent shoppers with relevant offers, driving sales for retailers while enhancing financial accessibility for users.

## Key facts

- **Slug:** happy-pay
- **Website:** https://www.happypay.co.za/
- **Location:** Johannesburg, South Africa
- **Founded:** 2018
- **Employees:** 26
- **Operating status:** Active
- **Total funding:** $7M
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/choosehappypay
  - Twitter: https://twitter.com/ChooseHappyPay
  - Facebook: https://www.facebook.com/choosehappypay

## Frequently asked

### What does Happy Pay do?

Happy Pay provides consumers with interest-free installment payments by shifting the cost to merchants through an ad-subsidized network. Their AI-driven engine connects high-intent shoppers with relevant offers, driving sales for retailers while enhancing financial accessibility for users.

### What is Happy Pay's valuation?

StartupHub estimates Happy Pay's effective valuation at $24.7M (range $17.0M to $40.8M, 21% confidence), based on comparable companies in the sector.

### How much funding has Happy Pay raised?

Happy Pay has raised a total of $7M in funding. The most recent round on record is Seed.

### Where is Happy Pay headquartered?

Happy Pay is headquartered in Johannesburg, South Africa.

### When was Happy Pay founded?

Happy Pay was founded in 2018.

### How many employees does Happy Pay have?

Happy Pay has approximately 26 people on record.

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