# Gusto

**Source:** https://www.startuphub.ai/startups/gusto
**Profile type:** Startup

> Gusto is an all-in-one HR platform providing payroll, benefits, and HR management solutions for small and medium-sized businesses.

## About

Launched in 2011 as ZenPayroll, Gusto serves more than 300,000 businesses nationwide. Each year we process tens of billions of dollars of payroll and provide employee benefits, like health insurance and 401(k) accounts, while helping companies create incredible work places. Through one refreshingly easy, integrated platform, we automate and simplify your payroll, benefits, and HR, all while providing expert support. You and your employees will get the peace of mind you need to do your best work.

## Key facts

- **Slug:** gusto
- **Website:** http://www.gusto.com
- **Founded:** 2011-11-20
- **Employees:** 2690
- **Operating status:** Inactive
- **Total funding:** $856M
- **Sectors / tags:** Enterprise, HR, Payroll, SMB, HR SaaS, HR & Finance Software
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/gustohq/

## Frequently asked

### What does Gusto do?

Launched in 2011 as ZenPayroll, Gusto serves more than 300,000 businesses nationwide. Each year we process tens of billions of dollars of payroll and provide employee benefits, like health insurance and 401(k) accounts, while helping companies create incredible work places. Through one refreshingly easy, integrated platform, we automate and simplify your payroll, benefits, and HR, all while providing expert support. You and your employees will get the peace of mind you need to do your best work.…

### What is Gusto's revenue?

StartupHub estimates Gusto's annual revenue at $346.0M (range $189.9M to $682.5M, 67% confidence), based on comparable companies in the sector.

### What is Gusto's valuation?

StartupHub estimates Gusto's effective valuation at $14.6B (range $7.5B to $18.8B, 52% confidence), based on comparable companies in the sector.

### How much funding has Gusto raised?

Gusto has raised a total of $856M in funding.

### When was Gusto founded?

Gusto was founded in 2011.

### What industry does Gusto operate in?

Gusto operates in Enterprise, HR, Payroll, SMB, HR SaaS, HR & Finance Software.

### How many employees does Gusto have?

Gusto has approximately 2690 people on record.

### What is Gusto's current status?

Gusto's current operating status is: Inactive.

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