# GumGum

**Source:** https://www.startuphub.ai/startups/gumgum
**Profile type:** Startup

> Contextual intelligence platform for advertising and marketing.

## About

GumGum is a contextual intelligence company that provides advertising and marketing solutions. Their platform analyzes content across the web to deliver relevant advertising and insights, helping brands connect with consumers in a privacy-conscious way. They focus on understanding the context of content to improve ad performance and user experience.

## Key facts

- **Slug:** gumgum
- **Website:** https://gumgum.com/
- **Location:** Santa Monica, United States
- **Founded:** 2008-01-01
- **Employees:** 548
- **Operating status:** Active
- **Total funding:** $56M
- **Sectors / tags:** AdTech, MarTech, Contextual Advertising, Content Intelligence, Data Analytics, Privacy-Preserving Advertising
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/gumgum
  - Twitter: https://twitter.com/gumgum
  - GitHub: https://github.com/js-cookie
  - Facebook: https://www.facebook.com/gumguminc

## Frequently asked

### What does GumGum do?

GumGum is a contextual intelligence company that provides advertising and marketing solutions. Their platform analyzes content across the web to deliver relevant advertising and insights, helping brands connect with consumers in a privacy-conscious way. They focus on understanding the context of content to improve ad performance and user experience.

### What is GumGum's revenue?

StartupHub estimates GumGum's annual revenue at $83.3M (range $47.2M to $221.6M, 67% confidence), based on comparable companies in the sector.

### What is GumGum's valuation?

StartupHub estimates GumGum's effective valuation at $212.8M (range $140.0M to $336.0M, 10% confidence), based on comparable companies in the sector.

### How much funding has GumGum raised?

GumGum has raised a total of $56M in funding. The most recent round on record is Series D.

### Where is GumGum headquartered?

GumGum is headquartered in Santa Monica, United States.

### When was GumGum founded?

GumGum was founded in 2008.

### What industry does GumGum operate in?

GumGum operates in AdTech, MarTech, Contextual Advertising, Content Intelligence, Data Analytics, Privacy-Preserving Advertising.

### How many employees does GumGum have?

GumGum has approximately 548 people on record.

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