# Guideline

**Source:** https://www.startuphub.ai/startups/guideline
**Profile type:** Startup

> Guideline provides a modern, all-in-one platform for managing employee benefits and retirement plans.

## About

Guideline offers a comprehensive solution for businesses to set up and manage 401(k) plans and other employee benefits. Their platform simplifies administration, provides investment options, and offers financial wellness tools for employees, aiming to make retirement planning accessible and efficient.

## Key facts

- **Slug:** guideline
- **Website:** https://www.guideline.com/
- **Location:** San Francisco, United States
- **Founded:** 2015-01-01
- **Employees:** 150
- **Operating status:** Active
- **Total funding:** $335M
- **Sectors / tags:** Fintech, Retirement Planning, Employee Benefits, 401(k) Management, Financial Wellness, SaaS
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/guideline
  - Twitter: https://x.com/guideline401k
  - Facebook: https://www.facebook.com/guideline401k

## Frequently asked

### What does Guideline do?

Guideline offers a comprehensive solution for businesses to set up and manage 401(k) plans and other employee benefits. Their platform simplifies administration, provides investment options, and offers financial wellness tools for employees, aiming to make retirement planning accessible and efficient.

### What is Guideline's revenue?

StartupHub estimates Guideline's annual revenue at $46.1M (range $36.6M to $53.2M, 63% confidence), based on comparable companies in the sector.

### What is Guideline's valuation?

StartupHub estimates Guideline's effective valuation at $649.9M (range $454.9M to $844.8M, 27% confidence), based on comparable companies in the sector.

### How much funding has Guideline raised?

Guideline has raised a total of $335M in funding.

### Where is Guideline headquartered?

Guideline is headquartered in San Francisco, United States.

### When was Guideline founded?

Guideline was founded in 2015.

### What industry does Guideline operate in?

Guideline operates in Fintech, Retirement Planning, Employee Benefits, 401(k) Management, Financial Wellness, SaaS.

### How many employees does Guideline have?

Guideline has approximately 150 people on record.

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