# Grub Lab

**Source:** https://www.startuphub.ai/startups/grub-lab
**Profile type:** Startup

> Reinventing the traditional kids’ menu into a powerful in-venue engagement platform.

## About

Grub Lab is an Australian startup that transforms traditional kids' menus into engaging in-venue platforms. They leverage partnerships with major entertainment brands like the NBA, NFL, Sony Pictures, and Universal Pictures to create interactive experiences for children in restaurants. Their proprietary platform aims to enhance customer engagement and provide a unique dining experience for families.

## Key facts

- **Slug:** grub-lab
- **Location:** Atlanta, Georgia, USA
- **Operating status:** Active
- **Total funding:** $6M
- **Sectors / tags:** Restaurants, Entertainment, Technology, Children's Entertainment

## Frequently asked

### What does Grub Lab do?

Grub Lab is an Australian startup that transforms traditional kids' menus into engaging in-venue platforms. They leverage partnerships with major entertainment brands like the NBA, NFL, Sony Pictures, and Universal Pictures to create interactive experiences for children in restaurants. Their proprietary platform aims to enhance customer engagement and provide a unique dining experience for families.

### What is Grub Lab's valuation?

StartupHub estimates Grub Lab's effective valuation at $22.2M (range $15.0M to $36.0M, 21% confidence), based on comparable companies in the sector.

### How much funding has Grub Lab raised?

Grub Lab has raised a total of $6M in funding. The most recent round on record is Unknown.

### Where is Grub Lab headquartered?

Grub Lab is headquartered in Atlanta, Georgia, USA.

### What industry does Grub Lab operate in?

Grub Lab operates in Restaurants, Entertainment, Technology, Children's Entertainment.

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