# Gousto

**Source:** https://www.startuphub.ai/startups/gousto
**Profile type:** Startup

> UK-based meal kit retailer delivering pre-portioned ingredients and recipes directly to customers' homes.

## About

Gousto delivers recipe boxes with fresh ingredients and recipes, offering over 175 choices weekly including vegetarian, vegan, gluten-free, and family classics. Customers can choose their box size and delivery day, with options to skip or cancel anytime. Gousto serves individuals and families looking for convenient, tasty meals and aims to reduce food waste with pre-measured ingredients.

## Key facts

- **Slug:** gousto
- **Website:** https://www.gousto.co.uk
- **Location:** London, United Kingdom
- **Founded:** 2012-04-12
- **Operating status:** Active
- **Total funding:** $230M
- **Sectors / tags:** FoodTech, E-commerce, AI, Subscription Services
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/gousto
  - Twitter: https://x.com/goustocooking
  - Facebook: https://www.facebook.com/gousto

## Frequently asked

### What does Gousto do?

Gousto delivers recipe boxes with fresh ingredients and recipes, offering over 175 choices weekly including vegetarian, vegan, gluten-free, and family classics. Customers can choose their box size and delivery day, with options to skip or cancel anytime. Gousto serves individuals and families looking for convenient, tasty meals and aims to reduce food waste with pre-measured ingredients.

### What is Gousto's revenue?

StartupHub estimates Gousto's annual revenue at $354.2M (range $125.0M to $673.3M, 42% confidence), based on comparable companies in the sector.

### What is Gousto's valuation?

StartupHub estimates Gousto's effective valuation at $511.6M (range $265.1M to $1.4B, 42% confidence), based on comparable companies in the sector.

### How much funding has Gousto raised?

Gousto has raised a total of $230M in funding. The most recent round on record is Series F.

### Where is Gousto headquartered?

Gousto is headquartered in London, United Kingdom.

### When was Gousto founded?

Gousto was founded in 2012.

### What industry does Gousto operate in?

Gousto operates in FoodTech, E-commerce, AI, Subscription Services.

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