Gong helps sales teams succeed by giving sales leaders instant clarity on what’s good, bad, and ugly about each sales call. This helps sales reps coach themselves and each other, systematically improving their pitch and winning more deals. Gong achieves this by automatically recording, transcribing, and analyzing sales calls using AI conversation analysis. The company uses artificial intelligence (AI) to analyze conversations from audio sources and web conferencing platforms such as Cisco WebEx, GoToMeeting, and Zoom, and then links the results to CRM systems such as Salesforce.com. Gong analyzes spoken conversations in order to help sales teams improve upon them, functioning much like an x-ray for salesmanship. With Gong, real-life listening, pitching, probing, positioning, and closing skills are suddenly available to be reviewed and refined. And because Gong runs in the cloud, users can be up and running in less than five minutes.