# GoCo

**Source:** https://www.startuphub.ai/startups/goco
**Profile type:** Startup

> All-in-one HR, payroll, and benefits software for growing small and mid-sized businesses.

## About

GoCo provides an integrated HR software solution encompassing online HR management, payroll processing, and benefits administration. It is designed to empower small and mid-sized businesses to accelerate their growth and enhance their operational efficiency. GoCo is now part of Intuit, continuing to serve its existing user base with its established tools and support.

## Key facts

- **Slug:** goco
- **Website:** https://www.goco.io/
- **Location:** Houston, United States
- **Founded:** 2015-01-01
- **Operating status:** Active
- **Total funding:** $26M
- **Sectors / tags:** HR Tech, SMB Software, Payroll Software, Benefits Administration, Human Resources Management
- **Social:**
  - LinkedIn: https://www.linkedin.com/in/nirleibovich
  - Twitter: https://twitter.com/gocoio
  - Facebook: https://www.facebook.com/gocoio

## Frequently asked

### What does GoCo do?

GoCo provides an integrated HR software solution encompassing online HR management, payroll processing, and benefits administration. It is designed to empower small and mid-sized businesses to accelerate their growth and enhance their operational efficiency. GoCo is now part of Intuit, continuing to serve its existing user base with its established tools and support.

### What is GoCo's revenue?

StartupHub estimates GoCo's annual revenue at $10.0M (range $8.5M to $24.8M, 30% confidence), based on comparable companies in the sector.

### What is GoCo's valuation?

StartupHub estimates GoCo's effective valuation at $5.5M (range $4.4M to $10.8M, 42% confidence), based on comparable companies in the sector.

### How much funding has GoCo raised?

GoCo has raised a total of $26M in funding. The most recent round on record is Series B.

### Where is GoCo headquartered?

GoCo is headquartered in Houston, United States.

### When was GoCo founded?

GoCo was founded in 2015.

### What industry does GoCo operate in?

GoCo operates in HR Tech, SMB Software, Payroll Software, Benefits Administration, Human Resources Management.

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