# Glue

**Source:** https://www.startuphub.ai/startups/glue
**Profile type:** Startup

> Digital branded loyalty club platform for local businesses to reward customers with points and games.

## About

Glue Loyalty empowers local business owners to easily create digital, branded loyalty clubs. They provide efficient tools for businesses to engage with their local communities by rewarding customers with points through interactive games, fostering customer retention and sustained presence.

## Key facts

- **Slug:** glue
- **Website:** https://www.glueloyalty.com
- **Location:** Tel Aviv, Israel
- **Founded:** 2014-04-01 00:00:00
- **Employees:** 15
- **Operating status:** Active
- **Total funding:** $8M
- **Sectors / tags:** Customer Loyalty, Marketing, Loyalty Programs, Customer Engagement, SMB Software, RetailTech, MarTech
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/glueloyalty/

## Frequently asked

### What does Glue do?

Glue Loyalty empowers local business owners to easily create digital, branded loyalty clubs. They provide efficient tools for businesses to engage with their local communities by rewarding customers with points through interactive games, fostering customer retention and sustained presence.

### What is Glue's valuation?

StartupHub estimates Glue's effective valuation at $31.4M (range $20.0M to $48.0M, 10% confidence), based on comparable companies in the sector.

### How much funding has Glue raised?

Glue has raised a total of $8M in funding. The most recent round on record is Series A.

### Where is Glue headquartered?

Glue is headquartered in Tel Aviv, Israel.

### When was Glue founded?

Glue was founded in 2014.

### What industry does Glue operate in?

Glue operates in Customer Loyalty, Marketing, Loyalty Programs, Customer Engagement, SMB Software, RetailTech.

### How many employees does Glue have?

Glue has approximately 15 people on record.

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