# General Intuition

**Source:** https://www.startuphub.ai/startups/general-intuition
**Profile type:** Startup

> World models for AI spatial reasoning using 2 billion+ gameplay video clips as training data.

## About

General Intuition, founded by Pim de Witte (ex-OpenAI), accesses Medal.TV's 2B+ annual gameplay videos to train agents in spatial-temporal reasoning. Raises $134M seed at >$2B valuation (Oct 2025), focusing on the visual-reasoning gap LLMs have.

## Key facts

- **Slug:** general-intuition
- **Website:** https://www.generalintuition.com
- **Location:** San Francisco, United States
- **Founded:** 2025-07-01
- **Operating status:** Active
- **Total funding:** $434M
- **Sectors / tags:** Artificial Intelligence, World Models, Reinforcement Learning, Spatial Reasoning, Foundation Models, NeoLab, AI Agents

## Frequently asked

### What does General Intuition do?

General Intuition, founded by Pim de Witte (ex-OpenAI), accesses Medal.TV's 2B+ annual gameplay videos to train agents in spatial-temporal reasoning. Raises $134M seed at >$2B valuation (Oct 2025), focusing on the visual-reasoning gap LLMs have.

### What is General Intuition's revenue?

StartupHub estimates General Intuition's annual revenue at $186.9M (range $81.0M to $339.0M, 45% confidence), based on comparable companies in the sector.

### What is General Intuition's valuation?

StartupHub estimates General Intuition's effective valuation at $2.0B (range $1.4B to $2.6B, 43% confidence), based on comparable companies in the sector.

### How much funding has General Intuition raised?

General Intuition has raised a total of $434M in funding. The most recent round on record is Funding Round.

### Where is General Intuition headquartered?

General Intuition is headquartered in San Francisco, United States.

### When was General Intuition founded?

General Intuition was founded in 2025.

### What industry does General Intuition operate in?

General Intuition operates in Artificial Intelligence, World Models, Reinforcement Learning, Spatial Reasoning, Foundation Models, NeoLab.

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