# General Finance

**Source:** https://www.startuphub.ai/startups/general-finance
**Profile type:** Startup

> Provides flexible financing solutions for small and medium-sized businesses.

## About

General Finance is a company that offers a range of financial products, including equipment financing, working capital loans, and lines of credit, to help businesses grow and manage their operations. They focus on providing accessible and tailored financing options for small and medium-sized enterprises.

## Key facts

- **Slug:** general-finance
- **Website:** https://unitedrentals.com
- **Location:** Toronto, Canada
- **Founded:** 1989-01-01
- **Operating status:** Inactive
- **Sectors / tags:** Fintech, Lending, Equipment Financing, Working Capital, Small Business Financing

## Frequently asked

### What does General Finance do?

General Finance is a company that offers a range of financial products, including equipment financing, working capital loans, and lines of credit, to help businesses grow and manage their operations. They focus on providing accessible and tailored financing options for small and medium-sized enterprises.

### Where is General Finance headquartered?

General Finance is headquartered in Toronto, Canada.

### When was General Finance founded?

General Finance was founded in 1989.

### What industry does General Finance operate in?

General Finance operates in Fintech, Lending, Equipment Financing, Working Capital, Small Business Financing.

### What is General Finance's current status?

General Finance's current operating status is: Inactive.

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