# General Agency

**Source:** https://www.startuphub.ai/startups/general-agency
**Profile type:** Startup

> AI coworker platform that turns natural language into browser-based workflows, automating repetitive business tasks.

## About

General Agency (now rebranded to Altrina) builds AI coworkers capable of turning natural language into workflows that operate directly inside the browser, clicking, typing, and completing tasks the same way a human would. Founded in 2024 by Mo Nasier (ex-NVIDIA automotive, 4 patents) and Harvey Hu (ex-Google/TikTok ML engineer), the YC-backed startup focuses on automating SOP-driven business processes.

## Key facts

- **Slug:** general-agency
- **Website:** https://www.altrina.com
- **Location:** Menlo Park, United States
- **Founded:** 2024-01-01
- **Employees:** 5
- **Operating status:** Active
- **Sectors / tags:** AI, AI Agents, Automation, Enterprise Software
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/generalagencyai

## Frequently asked

### What does General Agency do?

General Agency (now rebranded to Altrina) builds AI coworkers capable of turning natural language into workflows that operate directly inside the browser, clicking, typing, and completing tasks the same way a human would. Founded in 2024 by Mo Nasier (ex-NVIDIA automotive, 4 patents) and Harvey Hu (ex-Google/TikTok ML engineer), the YC-backed startup focuses on automating SOP-driven business processes. (formerly General Agency, Tessa AI.)

### What is General Agency's revenue?

StartupHub estimates General Agency's annual revenue at $860K (range $631K to $1.5M, 68% confidence), based on comparable companies in the sector.

### Where is General Agency headquartered?

General Agency is headquartered in Menlo Park, United States.

### When was General Agency founded?

General Agency was founded in 2024.

### What industry does General Agency operate in?

General Agency operates in AI, AI Agents, Automation, Enterprise Software.

### How many employees does General Agency have?

General Agency has approximately 5 people on record.

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