# Futora

**Source:** https://www.startuphub.ai/startups/futora
**Profile type:** Startup

> Digital platform enabling financial institutions to offer tailored, on-the-fly financial products.

## About

Futora, formerly Modelity Marketplace, empowers financial institutions, particularly retail banks, to provide clients across all market segments with a wide array of customized financial products. Their fully digitized solution allows for on-the-fly product creation with notional amounts as low as $5,000 USD.

## Key facts

- **Slug:** futora
- **Website:** https://www.futora.com/
- **Location:** Tel Aviv, Israel
- **Founded:** 2020-01-01 00:00:00
- **Employees:** 31
- **Operating status:** Active
- **Total funding:** $6M
- **Sectors / tags:** Fintech, Investments, Personalized, Embedded Finance, Digital Payments, Lending, Financial Services, Platform
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/futora/
  - Twitter: https://twitter.com/Futora_fintech

## Frequently asked

### What does Futora do?

Futora, formerly Modelity Marketplace, empowers financial institutions, particularly retail banks, to provide clients across all market segments with a wide array of customized financial products. Their fully digitized solution allows for on-the-fly product creation with notional amounts as low as $5,000 USD.

### What is Futora's revenue?

StartupHub estimates Futora's annual revenue at $7.1M (range $4.0M to $20.3M, 67% confidence), based on comparable companies in the sector.

### What is Futora's valuation?

StartupHub estimates Futora's effective valuation at $23.5M (range $15.0M to $36.0M, 10% confidence), based on comparable companies in the sector.

### How much funding has Futora raised?

Futora has raised a total of $6M in funding. The most recent round on record is Seed.

### Where is Futora headquartered?

Futora is headquartered in Tel Aviv, Israel.

### When was Futora founded?

Futora was founded in 2020.

### What industry does Futora operate in?

Futora operates in Fintech, Investments, Personalized, Embedded Finance, Digital Payments, Lending.

### How many employees does Futora have?

Futora has approximately 31 people on record.

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