# FullStory

**Source:** https://www.startuphub.ai/startups/fullstory
**Profile type:** Startup

> Digital experience intelligence platform that records and analyzes user interactions to optimize digital products.

## About

FullStory offers a behavioral data and digital analytics platform that captures and analyzes user interactions to improve digital experiences. Its core products, including Fullstory Analytics, Workforce, and Anywhere, provide insights into customer behavior, employee experience, and data activation. The platform serves various industries and teams, including product, engineering, customer support, and marketing, to drive business results through data-driven decision-making.

## Key facts

- **Slug:** fullstory
- **Website:** https://www.fullstory.com/
- **Location:** Atlanta, United States
- **Founded:** 2014
- **Employees:** 570
- **Operating status:** Active
- **Total funding:** $135M
- **Sectors / tags:** UX Analytics, Digital Experience Intelligence, Customer Behavior Analytics, Product Analytics, Session Replay, Heatmaps, Conversion Rate Optimization, Customer Journey Mapping, Enterprise Software
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/fullstory/
  - Twitter: https://twitter.com/fullstory
  - Facebook: https://www.facebook.com/fullstoryinc/

## Frequently asked

### What does FullStory do?

FullStory offers a behavioral data and digital analytics platform that captures and analyzes user interactions to improve digital experiences. Its core products, including Fullstory Analytics, Workforce, and Anywhere, provide insights into customer behavior, employee experience, and data activation. The platform serves various industries and teams, including product, engineering, customer support, and marketing, to drive business results through data-driven decision-making.

### What is FullStory's valuation?

StartupHub estimates FullStory's effective valuation at $1.0B (range $732.8M to $1.4B, 25% confidence), based on comparable companies in the sector.

### How much funding has FullStory raised?

FullStory has raised a total of $135M in funding. The most recent round on record is Series D.

### Where is FullStory headquartered?

FullStory is headquartered in Atlanta, United States.

### When was FullStory founded?

FullStory was founded in 2014.

### What industry does FullStory operate in?

FullStory operates in UX Analytics, Digital Experience Intelligence, Customer Behavior Analytics, Product Analytics, Session Replay, Heatmaps.

### How many employees does FullStory have?

FullStory has approximately 570 people on record.

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