# FUGU

**Source:** https://www.startuphub.ai/startups/fugu
**Profile type:** Startup

> Post-checkout payment fraud solution for e-commerce merchants to reduce fraud and false declines.

## About

FUGU provides a payment fraud prevention solution that analyzes transactions throughout their lifecycle, from pre-checkout to post-purchase, by capturing unique data points. Its core offering decouples payment verification from acceptance, enabling businesses to safely accept more transactions, reduce false declines, and minimize operational costs through automated KYC and evidence collection for disputes. FUGU serves businesses looking to enhance their payment processes and combat fraud.

## Key facts

- **Slug:** fugu
- **Website:** https://fugu-it.com
- **Location:** Tel Aviv, Israel
- **Founded:** 2017-10-01 00:00:00
- **Employees:** 20
- **Operating status:** Active
- **Sectors / tags:** E-commerce, Fraud, Fraud Prevention, Payment Fraud Detection, Checkout, Fintech, Payments, Cybersecurity, Fraud Detection, Payment Fraud, False Declines, Payment Churn, Risk Management, Embedded Finance
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/fugurisk/
  - Twitter: https://x.com/fugupayments
  - Facebook: https://www.facebook.com/people

## Frequently asked

### What does FUGU do?

FUGU provides a payment fraud prevention solution that analyzes transactions throughout their lifecycle, from pre-checkout to post-purchase, by capturing unique data points. Its core offering decouples payment verification from acceptance, enabling businesses to safely accept more transactions, reduce false declines, and minimize operational costs through automated KYC and evidence collection for disputes. FUGU serves businesses looking to enhance their payment processes and combat fraud.

### What is FUGU's revenue?

StartupHub estimates FUGU's annual revenue at $4.9M (range $2.7M to $10.6M, 66% confidence), based on comparable companies in the sector.

### Where is FUGU headquartered?

FUGU is headquartered in Tel Aviv, Israel.

### When was FUGU founded?

FUGU was founded in 2017.

### What industry does FUGU operate in?

FUGU operates in E-commerce, Fraud, Fraud Prevention, Payment Fraud Detection, Checkout, Fintech.

### How many employees does FUGU have?

FUGU has approximately 20 people on record.

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "FUGU",
          "item": "https://www.startuphub.ai/startups/fugu"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/fugu#webpage",
      "url": "https://www.startuphub.ai/startups/fugu",
      "name": "FUGU - AI Startup Profile | StartupHub.ai",
      "description": "This is the official profile of FUGU. FUGU is a startup founded in 2017, operating in E-commerce and Fraud. Post-checkout payment fraud solution for e-commerce merchants to reduce fraud and false declines. Headquartered in Tel Aviv, Israel. The company has approximately 20 employees.",
      "dateModified": "2026-05-27T06:00:14.765+00:00",
      "mainEntity": {
        "@id": "https://www.startuphub.ai/startups/fugu#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/fugu#organization",
      "name": "FUGU",
      "url": "https://fugu-it.com",
      "logo": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/startups/179457.jpeg",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/startups/179457.jpeg",
      "description": "This is the official profile of FUGU. FUGU is a startup founded in 2017, operating in E-commerce and Fraud. Post-checkout payment fraud solution for e-commerce merchants to reduce fraud and false declines. Headquartered in Tel Aviv, Israel. The company has approximately 20 employees.",
      "sameAs": [
        "https://www.linkedin.com/company/fugurisk/",
        "https://x.com/fugupayments",
        "https://www.facebook.com/people",
        "https://www.startuphub.ai/startups/fugu"
      ],
      "foundingDate": "2017-10-01 00:00:00",
      "numberOfEmployees": {
        "@type": "QuantitativeValue",
        "value": 20
      },
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "Tel Aviv",
        "addressCountry": "Israel"
      },
      "knowsAbout": [
        "E-commerce",
        "Fraud",
        "Fraud Prevention",
        "Payment Fraud Detection",
        "Checkout",
        "Fintech",
        "Payments",
        "Cybersecurity",
        "Fraud Detection",
        "Payment Fraud",
        "False Declines",
        "Payment Churn",
        "Risk Management",
        "Embedded Finance"
      ]
    }
  ]
}
```