# Forum Brands

**Source:** https://www.startuphub.ai/startups/forum-brands
**Profile type:** Startup

> Acquires and scales e-commerce brands using proprietary technology and data-driven insights.

## About

Forum Brands is an e-commerce acquisition platform that uses proprietary technology and deep e-commerce expertise to identify, acquire, and scale successful third-party Fulfillment by Amazon (FBA) businesses into leading brands. Their platform merges technology with consumer investing knowledge to accelerate growth and expand the reach of acquired brands.

## Key facts

- **Slug:** forum-brands
- **Website:** https://lyracollective.com
- **Location:** New York, United States
- **Founded:** 2020-01-01
- **Employees:** 82
- **Operating status:** Active
- **Total funding:** $149M
- **Sectors / tags:** E-commerce, Consumer Goods, Acquisition Platform
- **Social:**
  - LinkedIn: https://linkedin.com/company/lyracollective
  - Twitter: https://x.com/forumbrands
  - Facebook: https://facebook.com/forumbrands

## Frequently asked

### What does Forum Brands do?

Forum Brands is an e-commerce acquisition platform that uses proprietary technology and deep e-commerce expertise to identify, acquire, and scale successful third-party Fulfillment by Amazon (FBA) businesses into leading brands. Their platform merges technology with consumer investing knowledge to accelerate growth and expand the reach of acquired brands.

### What is Forum Brands's revenue?

StartupHub estimates Forum Brands's annual revenue at $19.3M (range $10.4M to $47.5M, 65% confidence), based on comparable companies in the sector.

### What is Forum Brands's valuation?

StartupHub estimates Forum Brands's effective valuation at $611.8M (range $373.0M to $895.3M, 12% confidence), based on comparable companies in the sector.

### How much funding has Forum Brands raised?

Forum Brands has raised a total of $149M in funding. The most recent round on record is Series Unknown.

### Where is Forum Brands headquartered?

Forum Brands is headquartered in New York, United States.

### When was Forum Brands founded?

Forum Brands was founded in 2020.

### What industry does Forum Brands operate in?

Forum Brands operates in E-commerce, Consumer Goods, Acquisition Platform.

### How many employees does Forum Brands have?

Forum Brands has approximately 82 people on record.

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Forum Brands",
          "item": "https://www.startuphub.ai/startups/forum-brands"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/forum-brands#webpage",
      "url": "https://www.startuphub.ai/startups/forum-brands",
      "name": "Forum Brands - AI Startup Profile | StartupHub.ai",
      "description": "This is the official profile of Forum Brands. Forum Brands is a startup founded in 2020, operating in E-commerce and Consumer Goods. Acquires and scales e-commerce brands using proprietary technology and data-driven insights. Headquartered in New York, United States. The company has approximately 82 employees.",
      "dateModified": "2026-04-13T14:13:38.130062+00:00",
      "mainEntity": {
        "@id": "https://www.startuphub.ai/startups/forum-brands#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/forum-brands#organization",
      "name": "Forum Brands",
      "url": "https://lyracollective.com",
      "description": "This is the official profile of Forum Brands. Forum Brands is a startup founded in 2020, operating in E-commerce and Consumer Goods. Acquires and scales e-commerce brands using proprietary technology and data-driven insights. Headquartered in New York, United States. The company has approximately 82 employees.",
      "sameAs": [
        "https://linkedin.com/company/lyracollective",
        "https://x.com/forumbrands",
        "https://facebook.com/forumbrands",
        "https://www.startuphub.ai/startups/forum-brands"
      ],
      "foundingDate": "2020-01-01",
      "numberOfEmployees": {
        "@type": "QuantitativeValue",
        "value": 82
      },
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "New York",
        "addressCountry": "US"
      },
      "knowsAbout": [
        "E-commerce",
        "Consumer Goods",
        "Acquisition Platform"
      ]
    },
    {
      "@type": "Product",
      "@id": "https://www.startuphub.ai/startups/forum-brands#profile-assessment",
      "name": "Forum Brands - StartupHub.ai Profile Assessment",
      "url": "https://www.startuphub.ai/startups/forum-brands",
      "category": "E-commerce",
      "description": "This is the official profile of Forum Brands. Forum Brands is a startup founded in 2020, operating in E-commerce and Consumer Goods. Acquires and scales e-commerce brands using proprietary technology and data-driven insights. Headquartered in New York, United States. The company has approximately 82 employees. Agent Readiness score: 35/100. Full audit: https://www.startuphub.ai/startups/forum-brands/agent-readiness",
      "brand": {
        "@type": "Brand",
        "name": "Forum Brands"
      },
      "review": {
        "@type": "Review",
        "author": {
          "@type": "Organization",
          "name": "StartupHub.ai"
        },
        "datePublished": "2026-04-13",
        "name": "Forum Brands - Profile Score 55/100",
        "reviewBody": "This is the official profile of Forum Brands. Forum Brands is a startup founded in 2020, operating in E-commerce and Consumer Goods. Acquires and scales e-commerce brands using proprietary technology and data-driven insights. Headquartered in New York, United States. The company has approximately 82 employees. Agent Readiness score: 35/100. Full audit: https://www.startuphub.ai/startups/forum-brands/agent-readiness",
        "reviewRating": {
          "@type": "Rating",
          "ratingValue": 55,
          "bestRating": 100,
          "worstRating": 0
        }
      }
    }
  ]
}
```