# Forma

**Source:** https://www.startuphub.ai/startups/forma
**Profile type:** Startup

> A platform for managing employee benefits and perks.

## About

Forma is a modern benefits platform designed to help companies offer and manage a flexible suite of employee benefits, including health insurance, wellness stipends, and professional development. It aims to simplify the administration of benefits for HR teams and provide employees with a personalized and easy-to-use experience.

## Key facts

- **Slug:** forma
- **Website:** https://www.forma.com/
- **Location:** San Francisco, USA
- **Founded:** 2018
- **Operating status:** Inactive
- **Total funding:** $24M
- **Sectors / tags:** HR Tech, Employee Benefits, Platform, SaaS, Corporate Wellness, Professional Development

## Frequently asked

### What does Forma do?

Forma is a modern benefits platform designed to help companies offer and manage a flexible suite of employee benefits, including health insurance, wellness stipends, and professional development. It aims to simplify the administration of benefits for HR teams and provide employees with a personalized and easy-to-use experience.

### What is Forma's revenue?

StartupHub estimates Forma's annual revenue at $8.7M (range $6.9M to $16.0M, 29% confidence), based on comparable companies in the sector.

### What is Forma's valuation?

StartupHub estimates Forma's effective valuation at $93.1M (range $60.0M to $144.0M, 10% confidence), based on comparable companies in the sector.

### How much funding has Forma raised?

Forma has raised a total of $24M in funding. The most recent round on record is Series A.

### Where is Forma headquartered?

Forma is headquartered in San Francisco, USA.

### When was Forma founded?

Forma was founded in 2018.

### What industry does Forma operate in?

Forma operates in HR Tech, Employee Benefits, Platform, SaaS, Corporate Wellness, Professional Development.

### What is Forma's current status?

Forma's current operating status is: Inactive.

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