# FitFully

**Source:** https://www.startuphub.ai/startups/fitfully
**Profile type:** Startup

> FitFully provides a Virtual Footwear as a Service (VFaaS) platform for online shoe retailers, enabling virtual foot measurements from smartphones.

## About

FitFully LTD's VFaaS platform creates a virtual fit of consumers' feet from a smartphone app, enabling a highly customized online footwear shopping experience. Their technology uses algorithms and machine learning to create a virtual fit based on a customer's specific foot features, aiming to reduce returns and improve customer satisfaction for online shoe retailers.

## Key facts

- **Slug:** fitfully
- **Website:** http://www.fitfully.me/
- **Location:** Tel Aviv, Israel
- **Founded:** 2013-01-01 00:00:00
- **Employees:** 4
- **Operating status:** Inactive
- **Total funding:** $900K
- **Sectors / tags:** Retail, Size and Style, RetailTech, Fashion Tech, E-commerce, Computer Vision, Machine Learning, Virtual Try-On, Footwear
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/footware/about/

## Frequently asked

### What does FitFully do?

FitFully LTD's VFaaS platform creates a virtual fit of consumers' feet from a smartphone app, enabling a highly customized online footwear shopping experience. Their technology uses algorithms and machine learning to create a virtual fit based on a customer's specific foot features, aiming to reduce returns and improve customer satisfaction for online shoe retailers.

### What is FitFully's revenue?

StartupHub estimates FitFully's annual revenue at $1.3M (range $726K to $2.4M, 69% confidence), based on comparable companies in the sector.

### What is FitFully's valuation?

StartupHub estimates FitFully's effective valuation at $564K (range $395K to $733K, 28% confidence), based on comparable companies in the sector.

### How much funding has FitFully raised?

FitFully has raised a total of $900K in funding.

### Where is FitFully headquartered?

FitFully is headquartered in Tel Aviv, Israel.

### When was FitFully founded?

FitFully was founded in 2013.

### What industry does FitFully operate in?

FitFully operates in Retail, Size and Style, RetailTech, Fashion Tech, E-commerce, Computer Vision.

### How many employees does FitFully have?

FitFully has approximately 4 people on record.

### What is FitFully's current status?

FitFully's current operating status is: Inactive.

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "FitFully",
          "item": "https://www.startuphub.ai/startups/fitfully"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/fitfully#webpage",
      "url": "https://www.startuphub.ai/startups/fitfully",
      "name": "FitFully - AI Startup Profile | StartupHub.ai",
      "description": "This is the official profile of FitFully. FitFully is a startup founded in 2013, operating in Retail and Size and Style. FitFully provides a Virtual Footwear as a Service (VFaaS) platform for online shoe retailers, enabling virtual foot measurements from smartphones. Headquartered in Tel Aviv, Israel. The company has approximately 4 employees.",
      "dateModified": "2026-07-27T06:00:10.634+00:00",
      "mainEntity": {
        "@id": "https://www.startuphub.ai/startups/fitfully#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/fitfully#organization",
      "name": "FitFully",
      "url": "http://www.fitfully.me/",
      "logo": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/startups/77847.jpeg",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/startups/77847.jpeg",
      "description": "This is the official profile of FitFully. FitFully is a startup founded in 2013, operating in Retail and Size and Style. FitFully provides a Virtual Footwear as a Service (VFaaS) platform for online shoe retailers, enabling virtual foot measurements from smartphones. Headquartered in Tel Aviv, Israel. The company has approximately 4 employees.",
      "sameAs": [
        "https://www.linkedin.com/company/footware/about/",
        "https://www.startuphub.ai/startups/fitfully"
      ],
      "foundingDate": "2013-01-01 00:00:00",
      "numberOfEmployees": {
        "@type": "QuantitativeValue",
        "value": 4
      },
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "Tel Aviv",
        "addressCountry": "Israel"
      },
      "knowsAbout": [
        "Retail",
        "Size and Style",
        "RetailTech",
        "Fashion Tech",
        "E-commerce",
        "Computer Vision",
        "Machine Learning",
        "Virtual Try-On",
        "Footwear"
      ]
    },
    {
      "@type": "Product",
      "@id": "https://www.startuphub.ai/startups/fitfully#profile-assessment",
      "name": "FitFully - StartupHub.ai Profile Assessment",
      "url": "https://www.startuphub.ai/startups/fitfully",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/startups/77847.jpeg",
      "category": "Retail",
      "description": "This is the official profile of FitFully. FitFully is a startup founded in 2013, operating in Retail and Size and Style. FitFully provides a Virtual Footwear as a Service (VFaaS) platform for online shoe retailers, enabling virtual foot measurements from smartphones. Headquartered in Tel Aviv, Israel. The company has approximately 4 employees. Agent Readiness score: 39/100. Full audit: https://www.startuphub.ai/startups/fitfully/agent-readiness",
      "brand": {
        "@type": "Brand",
        "name": "FitFully"
      },
      "review": {
        "@type": "Review",
        "author": {
          "@type": "Organization",
          "name": "StartupHub.ai"
        },
        "datePublished": "2026-07-27",
        "name": "FitFully - Profile Score 38/100",
        "reviewBody": "This is the official profile of FitFully. FitFully is a startup founded in 2013, operating in Retail and Size and Style. FitFully provides a Virtual Footwear as a Service (VFaaS) platform for online shoe retailers, enabling virtual foot measurements from smartphones. Headquartered in Tel Aviv, Israel. The company has approximately 4 employees. Agent Readiness score: 39/100. Full audit: https://www.startuphub.ai/startups/fitfully/agent-readiness",
        "reviewRating": {
          "@type": "Rating",
          "ratingValue": 38,
          "bestRating": 100,
          "worstRating": 0
        }
      }
    }
  ]
}
```