# Firenze

**Source:** https://www.startuphub.ai/startups/firenze
**Profile type:** Startup

> Democratizing Lombard lending for the mass affluent.

## About

Firenze is a Manchester-based FinTech company specializing in Lombard lending. They provide an embedded finance platform that empowers wealth managers to offer cost-efficient lending solutions to their clients. This allows borrowers to access liquidity quickly by pledging liquid financial assets as collateral, without needing to sell their investments. Firenze aims to democratize Lombard lending, making it accessible beyond high-net-worth individuals to the mass affluent segment.

## Key facts

- **Slug:** firenze
- **Location:** Manchester, United Kingdom
- **Founded:** 2024-01-01 00:00:00
- **Operating status:** Active
- **Total funding:** $7M
- **Sectors / tags:** Fintech, Lending, Wealth Management, Financial Infrastructure

## Frequently asked

### What does Firenze do?

Firenze is a Manchester-based FinTech company specializing in Lombard lending. They provide an embedded finance platform that empowers wealth managers to offer cost-efficient lending solutions to their clients. This allows borrowers to access liquidity quickly by pledging liquid financial assets as collateral, without needing to sell their investments. Firenze aims to democratize Lombard lending, making it accessible beyond high-net-worth individuals to the mass affluent segment. (formerly [].)

### What is Firenze's revenue?

StartupHub estimates Firenze's annual revenue at $1.9M (range $1.3M to $2.3M, 27% confidence), based on comparable companies in the sector.

### What is Firenze's valuation?

StartupHub estimates Firenze's effective valuation at $28.0M (range $18.3M to $44.0M, 23% confidence), based on comparable companies in the sector.

### How much funding has Firenze raised?

Firenze has raised a total of $7M in funding. The most recent round on record is Seed.

### Where is Firenze headquartered?

Firenze is headquartered in Manchester, United Kingdom.

### When was Firenze founded?

Firenze was founded in 2024.

### What industry does Firenze operate in?

Firenze operates in Fintech, Lending, Wealth Management, Financial Infrastructure.

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