# Fenty Beauty

**Source:** https://www.startuphub.ai/startups/fenty-beauty
**Profile type:** Startup

> Rihanna's inclusive cosmetics brand, revolutionizing the beauty industry with a wide range of shades for all skin tones.

## About

Fenty Beauty is a cosmetics brand founded by Rihanna in partnership with LVMH. Launched in 2017, it is celebrated for its commitment to inclusivity, offering an extensive range of shades for all skin tones and types. The brand has expanded beyond makeup to include skincare and hair care products, all developed with a philosophy of accessibility and high performance.

## Key facts

- **Slug:** fenty-beauty
- **Website:** https://www.fentybeauty.com/
- **Location:** San Francisco, United States
- **Founded:** 2017-09-08
- **Operating status:** Active
- **Total funding:** $2.8B
- **Sectors / tags:** Cosmetics, Beauty, Skincare, Hair Care, Fragrance, E-commerce, Retail
- **Social:**
  - Twitter: https://twitter.com/fentybeauty
  - Facebook: https://www.facebook.com/fentybeauty

## Frequently asked

### What does Fenty Beauty do?

Fenty Beauty is a cosmetics brand founded by Rihanna in partnership with LVMH. Launched in 2017, it is celebrated for its commitment to inclusivity, offering an extensive range of shades for all skin tones and types. The brand has expanded beyond makeup to include skincare and hair care products, all developed with a philosophy of accessibility and high performance.

### How much funding has Fenty Beauty raised?

Fenty Beauty has raised a total of $2.8B in funding. The most recent round on record is Private.

### Where is Fenty Beauty headquartered?

Fenty Beauty is headquartered in San Francisco, United States.

### When was Fenty Beauty founded?

Fenty Beauty was founded in 2017.

### What industry does Fenty Beauty operate in?

Fenty Beauty operates in Cosmetics, Beauty, Skincare, Hair Care, Fragrance, E-commerce.

### What is Fenty Beauty's valuation?

StartupHub estimates Fenty Beauty's effective valuation at $2.7B (range $1.9B to $3.6B, 30% confidence), based on comparable companies in the sector.

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Fenty Beauty",
          "item": "https://www.startuphub.ai/startups/fenty-beauty"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/fenty-beauty#webpage",
      "url": "https://www.startuphub.ai/startups/fenty-beauty",
      "name": "Fenty Beauty - AI Startup Profile | StartupHub.ai",
      "description": "This is the official profile of Fenty Beauty. Fenty Beauty is a startup founded in 2017, operating in Cosmetics and Beauty. Rihanna's inclusive cosmetics brand, revolutionizing the beauty industry with a wide range of shades for all skin tones. Headquartered in San Francisco, United States.",
      "dateModified": "2026-05-01T10:39:55.16296+00:00",
      "mainEntity": {
        "@id": "https://www.startuphub.ai/startups/fenty-beauty#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/fenty-beauty#organization",
      "name": "Fenty Beauty",
      "url": "https://www.fentybeauty.com/",
      "logo": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/18a1f3c0-cfec-4658-a5f0-c62f0ef4b30a-square.webp",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/18a1f3c0-cfec-4658-a5f0-c62f0ef4b30a-square.webp",
      "description": "This is the official profile of Fenty Beauty. Fenty Beauty is a startup founded in 2017, operating in Cosmetics and Beauty. Rihanna's inclusive cosmetics brand, revolutionizing the beauty industry with a wide range of shades for all skin tones. Headquartered in San Francisco, United States.",
      "sameAs": [
        "https://twitter.com/fentybeauty",
        "https://www.facebook.com/fentybeauty",
        "https://www.startuphub.ai/startups/fenty-beauty"
      ],
      "foundingDate": "2017-09-08",
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "San Francisco",
        "addressCountry": "US"
      },
      "knowsAbout": [
        "Cosmetics",
        "Beauty",
        "Skincare",
        "Hair Care",
        "Fragrance",
        "E-commerce",
        "Retail"
      ]
    },
    {
      "@type": "Product",
      "@id": "https://www.startuphub.ai/startups/fenty-beauty#profile-assessment",
      "name": "Fenty Beauty - StartupHub.ai Profile Assessment",
      "url": "https://www.startuphub.ai/startups/fenty-beauty",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/18a1f3c0-cfec-4658-a5f0-c62f0ef4b30a-square.webp",
      "category": "Cosmetics",
      "description": "This is the official profile of Fenty Beauty. Fenty Beauty is a startup founded in 2017, operating in Cosmetics and Beauty. Rihanna's inclusive cosmetics brand, revolutionizing the beauty industry with a wide range of shades for all skin tones. Headquartered in San Francisco, United States. Agent Readiness score: 57/100. Full audit: https://www.startuphub.ai/startups/fenty-beauty/agent-readiness",
      "brand": {
        "@type": "Brand",
        "name": "Fenty Beauty"
      },
      "review": {
        "@type": "Review",
        "author": {
          "@type": "Organization",
          "name": "StartupHub.ai"
        },
        "datePublished": "2026-05-01",
        "name": "Fenty Beauty - Profile Score 71/100",
        "reviewBody": "This is the official profile of Fenty Beauty. Fenty Beauty is a startup founded in 2017, operating in Cosmetics and Beauty. Rihanna's inclusive cosmetics brand, revolutionizing the beauty industry with a wide range of shades for all skin tones. Headquartered in San Francisco, United States. Agent Readiness score: 57/100. Full audit: https://www.startuphub.ai/startups/fenty-beauty/agent-readiness",
        "reviewRating": {
          "@type": "Rating",
          "ratingValue": 71,
          "bestRating": 100,
          "worstRating": 0
        }
      }
    }
  ]
}
```
