# Feetures

**Source:** https://www.startuphub.ai/startups/feetures
**Profile type:** Startup

> Family-owned company creating high-performance, anatomically designed socks for athletes and everyday wear.

## About

Feetures is a family-owned company founded in 2001 by Hugh Gaither and his sons, John and Joe. They specialize in designing and manufacturing technically advanced socks with features like targeted compression, anatomical design, and seamless toes, aimed at enhancing athletic performance and comfort. The company emphasizes quality, durability, and sustainability in its products, which are sold globally.

## Key facts

- **Slug:** feetures
- **Website:** https://www.feetures.com/
- **Location:** Hickory, United States
- **Founded:** 2001-01-01
- **Employees:** 84
- **Operating status:** Active
- **Total funding:** $2M
- **Sectors / tags:** Footwear, Athletic Apparel, Performance Socks, Consumer Goods, E-commerce, Retail
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/feetures-
  - Facebook: https://www.facebook.com/FeeturesBrand

## Frequently asked

### What does Feetures do?

Feetures is a family-owned company founded in 2001 by Hugh Gaither and his sons, John and Joe. They specialize in designing and manufacturing technically advanced socks with features like targeted compression, anatomical design, and seamless toes, aimed at enhancing athletic performance and comfort. The company emphasizes quality, durability, and sustainability in its products, which are sold globally.

### What is Feetures's valuation?

StartupHub estimates Feetures's effective valuation at $6.3M (range $3.8M to $9.0M, 22% confidence), based on comparable companies in the sector.

### How much funding has Feetures raised?

Feetures has raised a total of $2M in funding.

### Where is Feetures headquartered?

Feetures is headquartered in Hickory, United States.

### When was Feetures founded?

Feetures was founded in 2001.

### What industry does Feetures operate in?

Feetures operates in Footwear, Athletic Apparel, Performance Socks, Consumer Goods, E-commerce, Retail.

### How many employees does Feetures have?

Feetures has approximately 84 people on record.

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