# Fay

**Source:** https://www.startuphub.ai/startups/fay
**Profile type:** Startup

> AI-powered platform transforming online gift sales into memorable experiences and boosting revenue.

## About

Fay is an AI greeting platform that enhances online gift sales by transforming them into memorable experiences through personalized digital greetings. It serves businesses by boosting revenue, providing valuable user data, and offering time and cost savings. Fay allows gift receivers to create unique greetings with video and images via a simple barcode scan.

## Key facts

- **Slug:** fay
- **Website:** https://www.faythefairy.com/
- **Location:** New York, United States
- **Founded:** 2022-07-20 00:00:00
- **Employees:** 2
- **Operating status:** Active
- **Total funding:** $2M
- **Sectors / tags:** Gift, Enterprise, E-commerce, Gift E-commerce, AI Tools, Generative AI, Personalization, Customer Experience, RetailTech
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/faythefairy/

## Frequently asked

### What does Fay do?

Fay is an AI greeting platform that enhances online gift sales by transforming them into memorable experiences through personalized digital greetings. It serves businesses by boosting revenue, providing valuable user data, and offering time and cost savings. Fay allows gift receivers to create unique greetings with video and images via a simple barcode scan.

### What is Fay's valuation?

StartupHub estimates Fay's effective valuation at $5.8M (range $3.8M to $9.0M, 10% confidence), based on comparable companies in the sector.

### How much funding has Fay raised?

Fay has raised a total of $2M in funding. The most recent round on record is Pre-Seed.

### Where is Fay headquartered?

Fay is headquartered in New York, United States.

### When was Fay founded?

Fay was founded in 2022.

### What industry does Fay operate in?

Fay operates in Gift, Enterprise, E-commerce, Gift E-commerce, AI Tools, Generative AI.

### How many employees does Fay have?

Fay has approximately 2 people on record.

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