# Fabletics

**Source:** https://www.startuphub.ai/startups/fabletics
**Profile type:** Startup

> A global active lifestyle brand offering stylish, high-quality sportswear through a flexible membership model.

## About

Fabletics is a direct-to-consumer activewear brand founded in 2013, known for its fashion-forward designs and accessible price points. It operates on a unique VIP membership program that offers personalized outfits and significant discounts, alongside a traditional retail model with over 100 brick-and-mortar stores worldwide.

## Key facts

- **Slug:** fabletics
- **Website:** https://www.fabletics.com/
- **Location:** El Segundo, United States
- **Founded:** 2013-07-01
- **Operating status:** Inactive
- **Total funding:** $67M
- **Sectors / tags:** Apparel & Accessories, E-commerce, Retail, Fashion Tech, Direct-to-Consumer, Activewear, Subscription Service, Omnichannel Retail

## Frequently asked

### What does Fabletics do?

Fabletics is a direct-to-consumer activewear brand founded in 2013, known for its fashion-forward designs and accessible price points. It operates on a unique VIP membership program that offers personalized outfits and significant discounts, alongside a traditional retail model with over 100 brick-and-mortar stores worldwide.

### What is Fabletics's valuation?

StartupHub estimates Fabletics's effective valuation at $2.1B (range $1.5B to $2.8B, 35% confidence), based on comparable companies in the sector.

### How much funding has Fabletics raised?

Fabletics has raised a total of $67M in funding. The most recent round on record is Series A.

### Where is Fabletics headquartered?

Fabletics is headquartered in El Segundo, United States.

### When was Fabletics founded?

Fabletics was founded in 2013.

### What industry does Fabletics operate in?

Fabletics operates in Apparel & Accessories, E-commerce, Retail, Fashion Tech, Direct-to-Consumer, Activewear.

### What is Fabletics's current status?

Fabletics's current operating status is: Inactive.

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Fabletics",
          "item": "https://www.startuphub.ai/startups/fabletics"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/fabletics#webpage",
      "url": "https://www.startuphub.ai/startups/fabletics",
      "name": "Fabletics - AI Startup Profile | StartupHub.ai",
      "description": "This is the official profile of Fabletics. Fabletics is a startup founded in 2013, operating in Apparel & Accessories and E-commerce. A global active lifestyle brand offering stylish, high-quality sportswear through a flexible membership model. Headquartered in El Segundo, United States.",
      "dateModified": "2026-05-01T10:39:55.16296+00:00",
      "mainEntity": {
        "@id": "https://www.startuphub.ai/startups/fabletics#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/fabletics#organization",
      "name": "Fabletics",
      "url": "https://www.fabletics.com/",
      "logo": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/bbd78f85-3c26-41c6-9aff-cf1e581907a5-square.webp",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/bbd78f85-3c26-41c6-9aff-cf1e581907a5-square.webp",
      "description": "This is the official profile of Fabletics. Fabletics is a startup founded in 2013, operating in Apparel & Accessories and E-commerce. A global active lifestyle brand offering stylish, high-quality sportswear through a flexible membership model. Headquartered in El Segundo, United States.",
      "sameAs": [
        "https://www.startuphub.ai/startups/fabletics"
      ],
      "foundingDate": "2013-07-01",
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "El Segundo",
        "addressCountry": "US"
      },
      "knowsAbout": [
        "Apparel & Accessories",
        "E-commerce",
        "Retail",
        "Fashion Tech",
        "Direct-to-Consumer",
        "Activewear",
        "Subscription Service",
        "Omnichannel Retail"
      ]
    },
    {
      "@type": "Product",
      "@id": "https://www.startuphub.ai/startups/fabletics#profile-assessment",
      "name": "Fabletics - StartupHub.ai Profile Assessment",
      "url": "https://www.startuphub.ai/startups/fabletics",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/bbd78f85-3c26-41c6-9aff-cf1e581907a5-square.webp",
      "category": "Apparel & Accessories",
      "description": "This is the official profile of Fabletics. Fabletics is a startup founded in 2013, operating in Apparel & Accessories and E-commerce. A global active lifestyle brand offering stylish, high-quality sportswear through a flexible membership model. Headquartered in El Segundo, United States. Agent Readiness score: 40/100. Full audit: https://www.startuphub.ai/startups/fabletics/agent-readiness",
      "brand": {
        "@type": "Brand",
        "name": "Fabletics"
      },
      "review": {
        "@type": "Review",
        "author": {
          "@type": "Organization",
          "name": "StartupHub.ai"
        },
        "datePublished": "2026-05-01",
        "name": "Fabletics - Profile Score 71/100",
        "reviewBody": "This is the official profile of Fabletics. Fabletics is a startup founded in 2013, operating in Apparel & Accessories and E-commerce. A global active lifestyle brand offering stylish, high-quality sportswear through a flexible membership model. Headquartered in El Segundo, United States. Agent Readiness score: 40/100. Full audit: https://www.startuphub.ai/startups/fabletics/agent-readiness",
        "reviewRating": {
          "@type": "Rating",
          "ratingValue": 71,
          "bestRating": 100,
          "worstRating": 0
        }
      }
    }
  ]
}
```