# eToro

**Source:** https://www.startuphub.ai/startups/etoro
**Profile type:** Startup

> eToro is a social investing platform enabling users to trade stocks, crypto, and ETFs, and copy top-performing investors.

## About

eToro is a global social investing platform founded in 2007 with the mission to open the world's markets to everyone. It provides a community of over 20 million users who can exchange investment strategies, connect, and share thoughts about the markets. The platform allows users to trade a variety of assets including stocks, cryptocurrencies, and ETFs, and offers a unique CopyTrader feature to automatically replicate the portfolios of successful investors.

## Key facts

- **Slug:** etoro
- **Website:** https://www.etoro.com/
- **Location:** Limassol, Cyprus
- **Founded:** 2006-06-20 00:00:00
- **Employees:** 2719
- **Operating status:** Active
- **Total funding:** $524M
- **Sectors / tags:** Fintech, Trading, Social, WealthTech, Social Platform, Marketplace, Crypto Exchange, Trading Platform, Investment Platform, Consumer App, Online Brokerage, Wealth Management, Digital Payments, Blockchain, DeFi
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/etoro/
  - Twitter: https://x.com/eToro
  - GitHub: https://github.com/newrelic
  - Facebook: https://www.facebook.com/eToro

## Frequently asked

### What does eToro do?

eToro is a global social investing platform founded in 2007 with the mission to open the world's markets to everyone. It provides a community of over 20 million users who can exchange investment strategies, connect, and share thoughts about the markets. The platform allows users to trade a variety of assets including stocks, cryptocurrencies, and ETFs, and offers a unique CopyTrader feature to automatically replicate the portfolios of successful investors. (formerly Tradonomi.)

### How much funding has eToro raised?

eToro has raised a total of $524M in funding. The most recent round on record is Secondary Transaction.

### Where is eToro headquartered?

eToro is headquartered in Limassol, Cyprus.

### When was eToro founded?

eToro was founded in 2006.

### What industry does eToro operate in?

eToro operates in Fintech, Trading, Social, WealthTech, Social Platform, Marketplace.

### How many employees does eToro have?

eToro has approximately 2719 people on record.

### What is eToro's revenue?

StartupHub estimates eToro's annual revenue at $1.1B (range $528.2M to $2.5B, 64% confidence), based on comparable companies in the sector.

### What is eToro's valuation?

StartupHub estimates eToro's effective valuation at $1.8B (range $1.3B to $2.3B, 30% confidence), based on comparable companies in the sector.

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