# EarnUp

**Source:** https://www.startuphub.ai/startups/earnup
**Profile type:** Startup

> Intelligently automates loan payments for consumers to improve financial well-being and pay off debt faster.

## About

EarnUp is a financial technology platform that automates debt paydown and savings for consumers, with over 3 million users. Its core product is an AI-powered "Financial Genius On Demand" that provides personalized advice and seamless execution for financial wellness. EarnUp serves financial institutions like lenders, servicers, and credit unions by offering an engagement platform to help their customers achieve financial goals, such as homeownership.

## Key facts

- **Slug:** earnup
- **Website:** https://www.earnup.com/
- **Location:** San Francisco, United States
- **Founded:** 2013-01-01
- **Employees:** 22
- **Operating status:** Active
- **Total funding:** $56M
- **Sectors / tags:** Fintech, Payments, Lending, Consumer Finance, Debt Management, Embedded Finance, Financial Wellness, AI-Driven Parametric Insurance
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/earnup
  - Facebook: https://www.facebook.com/earnupnow

## Frequently asked

### What does EarnUp do?

EarnUp is a financial technology platform that automates debt paydown and savings for consumers, with over 3 million users. Its core product is an AI-powered "Financial Genius On Demand" that provides personalized advice and seamless execution for financial wellness. EarnUp serves financial institutions like lenders, servicers, and credit unions by offering an engagement platform to help their customers achieve financial goals, such as homeownership.

### What is EarnUp's revenue?

StartupHub estimates EarnUp's annual revenue at $6.6M (range $5.4M to $7.6M, 63% confidence), based on comparable companies in the sector.

### What is EarnUp's valuation?

StartupHub estimates EarnUp's effective valuation at $210.2M (range $140.0M to $336.0M, 10% confidence), based on comparable companies in the sector.

### How much funding has EarnUp raised?

EarnUp has raised a total of $56M in funding. The most recent round on record is Series C.

### Where is EarnUp headquartered?

EarnUp is headquartered in San Francisco, United States.

### When was EarnUp founded?

EarnUp was founded in 2013.

### What industry does EarnUp operate in?

EarnUp operates in Fintech, Payments, Lending, Consumer Finance, Debt Management, Embedded Finance.

### How many employees does EarnUp have?

EarnUp has approximately 22 people on record.

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