# E.L.F. Beauty

**Source:** https://www.startuphub.ai/startups/e-l-f-beauty
**Profile type:** Startup

> Global beauty company offering high-quality, clean, and cruelty-free cosmetics, skincare, and beauty tools at accessible price points.

## About

E.L.F. Beauty is a global beauty company that disrupts norms and shapes culture through positivity, inclusivity, and accessibility. They offer premium-quality makeup and skincare at accessible prices through brands like e.l.f. Cosmetics, e.l.f. SKIN, Well People, Naturium, and Rhode. The company is dedicated to making beauty products available to everyone while challenging the status quo.

## Key facts

- **Slug:** e-l-f-beauty
- **Website:** https://www.elfbeauty.com/
- **Location:** Oakland, United States
- **Employees:** 1768
- **Operating status:** Active
- **Sectors / tags:** Consumer App, E-commerce, Beauty, Cosmetics, Skincare, Beauty Tools, Retail
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/e-l-f-beauty

## Frequently asked

### What does E.L.F. Beauty do?

E.L.F. Beauty is a global beauty company that disrupts norms and shapes culture through positivity, inclusivity, and accessibility. They offer premium-quality makeup and skincare at accessible prices through brands like e.l.f. Cosmetics, e.l.f. SKIN, Well People, Naturium, and Rhode. The company is dedicated to making beauty products available to everyone while challenging the status quo.

### Where is E.L.F. Beauty headquartered?

E.L.F. Beauty is headquartered in Oakland, United States.

### What industry does E.L.F. Beauty operate in?

E.L.F. Beauty operates in Consumer App, E-commerce, Beauty, Cosmetics, Skincare, Beauty Tools.

### How many employees does E.L.F. Beauty have?

E.L.F. Beauty has approximately 1768 people on record.

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