# Duel

**Source:** https://www.startuphub.ai/startups/duel
**Profile type:** Startup

> Brand advocacy platform that helps retail brands grow through customer communities and creators.

## About

Duel is a brand advocacy SaaS platform that empowers brands to activate their existing customers, creators, and fans to drive word-of-mouth into a scalable growth channel. It enables brands to recruit, activate, and grow fully owned networks of creators who generate authentic content, influence purchasing behavior, and drive referrals across social platforms.

## Key facts

- **Slug:** duel
- **Website:** https://www.duel.tech/
- **Location:** London, United Kingdom
- **Founded:** 2012-01-01
- **Employees:** 73
- **Operating status:** Active
- **Total funding:** $45M
- **Sectors / tags:** Brand Advocacy, Marketing Technology, SaaS, Consumer Retail, Creator Economy, Social Commerce, Customer Relationship Management
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/dueltech
  - Facebook: https://www.facebook.com/tr

## Frequently asked

### What does Duel do?

Duel is a brand advocacy SaaS platform that empowers brands to activate their existing customers, creators, and fans to drive word-of-mouth into a scalable growth channel. It enables brands to recruit, activate, and grow fully owned networks of creators who generate authentic content, influence purchasing behavior, and drive referrals across social platforms.

### What is Duel's valuation?

StartupHub estimates Duel's effective valuation at $172.2M (range $113.3M to $271.8M, 16% confidence), based on comparable companies in the sector.

### How much funding has Duel raised?

Duel has raised a total of $45M in funding. The most recent round on record is Series A.

### Where is Duel headquartered?

Duel is headquartered in London, United Kingdom.

### When was Duel founded?

Duel was founded in 2012.

### What industry does Duel operate in?

Duel operates in Brand Advocacy, Marketing Technology, SaaS, Consumer Retail, Creator Economy, Social Commerce.

### How many employees does Duel have?

Duel has approximately 73 people on record.

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