# Devotion

**Source:** https://www.startuphub.ai/startups/devotion
**Profile type:** Startup

> An influencer marketing platform that helps large brands run and manage their influence programs at scale using AI.

## About

Devotion is an influencer marketing platform founded by Cami Tellez (founder of Parade) and Jon Kroopf (former TikTok executive). The platform leverages AI to automate and scale creator discovery, management, and content workflows for large brands. It assists brands in analyzing influencer posts, determining content to boost, providing brand fit scores, and managing creator payments. The goal is to enable brands to build high-scale creator ecosystems with lower CPMs and greater algorithmic impact.

## Key facts

- **Slug:** devotion
- **Location:** New York City, United States
- **Founded:** 2025-01-01T00:00:00Z
- **Operating status:** Active
- **Total funding:** $4M
- **Sectors / tags:** Marketing, Creator Economy, Artificial Intelligence, AI, SaaS, Marketing Tech

## Frequently asked

### What does Devotion do?

Devotion is an influencer marketing platform founded by Cami Tellez (founder of Parade) and Jon Kroopf (former TikTok executive). The platform leverages AI to automate and scale creator discovery, management, and content workflows for large brands. It assists brands in analyzing influencer posts, determining content to boost, providing brand fit scores, and managing creator payments. The goal is to enable brands to build high-scale creator ecosystems with lower CPMs and greater algorithmic impac…

### What is Devotion's valuation?

StartupHub estimates Devotion's effective valuation at $16.0M (range $10.0M to $24.0M, 21% confidence), based on comparable companies in the sector.

### How much funding has Devotion raised?

Devotion has raised a total of $4M in funding. The most recent round on record is Seed.

### Where is Devotion headquartered?

Devotion is headquartered in New York City, United States.

### When was Devotion founded?

Devotion was founded in 2025.

### What industry does Devotion operate in?

Devotion operates in Marketing, Creator Economy, Artificial Intelligence, AI, SaaS, Marketing Tech.

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