Demantra

Marketing, Platform
Artificial Intelligence

Business Overview

Demantra provides Demand-Driven Planning Solutions that enable marketing, sales and supply chain departments to create and execute to a one-number plan. Demantra Solutions increase demand visibility, manage demand shaping, and improve demand responsiveness with solutions for Real-Time Sales & Operations Planning, Trade Promotion Management & Optimization, Demand Management, and Retail Planning & Store Replenishment, resulting in optimized service levels, increased profit margins and significantly improved customer responsiveness. Demantra has provided proven results – 100 to 500 percent ROI – to global brands including Unilever, Welch’s, 20th Century Fox, McCain Foods, Hunter Douglas, Wendy’s International, Applica, and VTech. Founded in 1996, Demantra is headquartered in Waltham, Massachusetts and has regional offices in Rotterdam, Sydney, and Ramat Gan, Israel.

Operating Status
Acquired
Founded
June 1996
Business model
B2B
Sectors
Marketing, Platform

Exit Events and Acquisitions

Date Announced

Transaction

Consideration

Target

Acquirer

June 1998
Acquisition
$15 M
Vanenburg Group

AI Technology Stack

AI application
Vertical AI
AI types
Artificial Intelligence

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