# Datorama

**Source:** https://www.startuphub.ai/startups/datorama
**Profile type:** Startup

> Datorama provides a global marketing intelligence platform that unifies all marketing data for enterprises, agencies, and publishers.

## About

Datorama is a global marketing analytics company offering a Software-as-a-Service (SaaS) platform. It enables marketers to connect, unify, and analyze all their marketing data sources, providing insights and optimizing performance across various channels and campaigns. The platform serves enterprise clients, agencies, and publishers.

## Key facts

- **Slug:** datorama
- **Website:** https://salesforce.com
- **Location:** New York, United States
- **Founded:** 2012-06-01 00:00:00
- **Employees:** 84
- **Operating status:** Active
- **Total funding:** $50M
- **Sectors / tags:** Marketing, Analytics, Data Analytics, Marketing Analytics, Marketing Intelligence, Data Integration, Business Intelligence, Data Visualization, Marketing Technology, AdTech, MarTech, Enterprise Software, Cloud Infrastructure, Analytics Platform, Data Platform, Workflow Automation, AI Observability, Generative AI
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/datorama/

## Frequently asked

### What does Datorama do?

Datorama is a global marketing analytics company offering a Software-as-a-Service (SaaS) platform. It enables marketers to connect, unify, and analyze all their marketing data sources, providing insights and optimizing performance across various channels and campaigns. The platform serves enterprise clients, agencies, and publishers.

### What is Datorama's revenue?

StartupHub estimates Datorama's annual revenue at $16.6M (range $9.8M to $89.8M, 63% confidence), based on comparable companies in the sector.

### What is Datorama's valuation?

StartupHub estimates Datorama's effective valuation at $207.0M (range $125.0M to $300.0M, 10% confidence), based on comparable companies in the sector.

### How much funding has Datorama raised?

Datorama has raised a total of $50M in funding. The most recent round on record is Series C.

### Where is Datorama headquartered?

Datorama is headquartered in New York, United States.

### When was Datorama founded?

Datorama was founded in 2012.

### What industry does Datorama operate in?

Datorama operates in Marketing, Analytics, Data Analytics, Marketing Analytics, Marketing Intelligence, Data Integration.

### How many employees does Datorama have?

Datorama has approximately 84 people on record.

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