# DANA

**Source:** https://www.startuphub.ai/startups/dana
**Profile type:** Startup

> An all-in-one digital wallet to simplify daily transactions.

## About

DANA is Indonesia's leading digital wallet, offering a comprehensive suite of financial services for both personal and business use. For individuals, it provides a digital wallet, financial services, and lifestyle solutions. For businesses, DANA offers payment gateway solutions, integrated payments, point-of-sales systems, disbursement services, and promotional tools.

## Key facts

- **Slug:** dana
- **Website:** https://www.dana.id/
- **Location:** Jakarta, Indonesia
- **Founded:** 2018
- **Employees:** 2341
- **Operating status:** Active
- **Total funding:** $200M
- **Sectors / tags:** Fintech, Digital Payments, Mobile Payments, E-commerce, Financial Services, Consumer App
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/dana-indonesia
  - Twitter: https://twitter.com/danawallet
  - Facebook: https://www.facebook.com/danawallet

## Frequently asked

### What does DANA do?

DANA is Indonesia's leading digital wallet, offering a comprehensive suite of financial services for both personal and business use. For individuals, it provides a digital wallet, financial services, and lifestyle solutions. For businesses, DANA offers payment gateway solutions, integrated payments, point-of-sales systems, disbursement services, and promotional tools.

### What is DANA's revenue?

StartupHub estimates DANA's annual revenue at $702.7M (range $519.9M to $824.7M, 63% confidence), based on comparable companies in the sector.

### What is DANA's valuation?

StartupHub estimates DANA's effective valuation at $880.0M (range $500.0M to $1.2B, 10% confidence), based on comparable companies in the sector.

### How much funding has DANA raised?

DANA has raised a total of $200M in funding. The most recent round on record is Series B.

### Where is DANA headquartered?

DANA is headquartered in Jakarta, Indonesia.

### When was DANA founded?

DANA was founded in 2018.

### What industry does DANA operate in?

DANA operates in Fintech, Digital Payments, Mobile Payments, E-commerce, Financial Services, Consumer App.

### How many employees does DANA have?

DANA has approximately 2341 people on record.

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