CRUX technology shows users in real-time how much they’ve covered, and which article they should read next. Users get rewarded for their focus and progress and make informed reading decisions allowing them to successfully navigate the information landscape around any topic.
Quantifying knowledge gives content platforms and publishers user engagement superpowers. A new numbers-based language to trigger and inform user interactions and communications, and optimise user engagement.
CRUX is an API service powering quantified knowledge experiences by delivering users’ knowledge scores and quantified content recommendations.
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We use cutting edge Natural Language Processing to assess topic coverage and calculate users’ knowledge levels. Individual content items are ranked and scored based on their relative importance within a topic and the amount of new insights they offer the user.