# Crosswise

**Source:** https://www.startuphub.ai/startups/crosswise
**Profile type:** Startup

> Crosswise provides anonymous cross-device mapping data for advertising and content personalization.

## About

Crosswise provides authoritative anonymous cross-device mapping data. Based on machine learning, data science and Big Data technologies, Crosswise's device map enables ad tech vendors, retail brands and premium publishers to realize the tremendous benefits of cross-device advertising, content personalization and analytics. The company's team consists of ad tech industry veterans, Big Data engineers and the world's largest team of data scientists dedicated exclusively to the cross-device identification challenge.

## Key facts

- **Slug:** crosswise
- **Website:** https://oracle.com
- **Location:** New York, United States
- **Founded:** 2013-07-01 00:00:00
- **Employees:** 2
- **Operating status:** Active
- **Total funding:** $5M
- **Sectors / tags:** Marketing, Platform, Cross Device, AdTech, Data Platform, MarTech, Cross-Device Tracking, Identity Resolution, Machine Learning, Big Data
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/crosswise-ltd-/

## Frequently asked

### What does Crosswise do?

Crosswise provides authoritative anonymous cross-device mapping data. Based on machine learning, data science and Big Data technologies, Crosswise's device map enables ad tech vendors, retail brands and premium publishers to realize the tremendous benefits of cross-device advertising, content personalization and analytics. The company's team consists of ad tech industry veterans, Big Data engineers and the world's largest team of data scientists dedicated exclusively to the cross-device identifi…

### What is Crosswise's revenue?

StartupHub estimates Crosswise's annual revenue at $390K (range $233K to $2.1M, 63% confidence), based on comparable companies in the sector.

### What is Crosswise's valuation?

StartupHub estimates Crosswise's effective valuation at $19.8M (range $12.5M to $30.0M, 10% confidence), based on comparable companies in the sector.

### How much funding has Crosswise raised?

Crosswise has raised a total of $5M in funding. The most recent round on record is Series A.

### Where is Crosswise headquartered?

Crosswise is headquartered in New York, United States.

### When was Crosswise founded?

Crosswise was founded in 2013.

### What industry does Crosswise operate in?

Crosswise operates in Marketing, Platform, Cross Device, AdTech, Data Platform, MarTech.

### How many employees does Crosswise have?

Crosswise has approximately 2 people on record.

## JSON-LD

Structured data aligned with this page's `<script type="application/ld+json">` (included when the profile is server-rendered).

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://www.startuphub.ai"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Startups",
          "item": "https://www.startuphub.ai/startups"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Crosswise",
          "item": "https://www.startuphub.ai/startups/crosswise"
        }
      ]
    },
    {
      "@type": "ProfilePage",
      "@id": "https://www.startuphub.ai/startups/crosswise#webpage",
      "url": "https://www.startuphub.ai/startups/crosswise",
      "name": "Crosswise - AI Startup Profile | StartupHub.ai",
      "description": "This is the official profile of Crosswise. Crosswise is a startup founded in 2013, operating in Marketing and Platform. Crosswise provides anonymous cross-device mapping data for advertising and content personalization. Headquartered in New York, United States. The company has approximately 2 employees.",
      "dateModified": "2026-07-07T18:49:16.605+00:00",
      "mainEntity": {
        "@id": "https://www.startuphub.ai/startups/crosswise#organization"
      }
    },
    {
      "@type": "Organization",
      "@id": "https://www.startuphub.ai/startups/crosswise#organization",
      "name": "Crosswise",
      "url": "https://oracle.com",
      "logo": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/ac8cdf1c-f08b-47fc-acfd-c6fc1f256609-square.webp",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/ac8cdf1c-f08b-47fc-acfd-c6fc1f256609-square.webp",
      "description": "This is the official profile of Crosswise. Crosswise is a startup founded in 2013, operating in Marketing and Platform. Crosswise provides anonymous cross-device mapping data for advertising and content personalization. Headquartered in New York, United States. The company has approximately 2 employees.",
      "sameAs": [
        "https://www.linkedin.com/company/crosswise-ltd-/",
        "https://www.startuphub.ai/startups/crosswise"
      ],
      "foundingDate": "2013-07-01 00:00:00",
      "numberOfEmployees": {
        "@type": "QuantitativeValue",
        "value": 2
      },
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "New York",
        "addressCountry": "US"
      },
      "knowsAbout": [
        "Marketing",
        "Platform",
        "Cross Device",
        "AdTech",
        "Data Platform",
        "MarTech",
        "Cross-Device Tracking",
        "Identity Resolution",
        "Machine Learning",
        "Big Data"
      ]
    },
    {
      "@type": "Product",
      "@id": "https://www.startuphub.ai/startups/crosswise#profile-assessment",
      "name": "Crosswise - StartupHub.ai Profile Assessment",
      "url": "https://www.startuphub.ai/startups/crosswise",
      "image": "https://cdn.startuphub.ai/storage/v1/object/public/entity-images/logos/ac8cdf1c-f08b-47fc-acfd-c6fc1f256609-square.webp",
      "category": "Marketing",
      "description": "This is the official profile of Crosswise. Crosswise is a startup founded in 2013, operating in Marketing and Platform. Crosswise provides anonymous cross-device mapping data for advertising and content personalization. Headquartered in New York, United States. The company has approximately 2 employees. Agent Readiness score: 22/100. Full audit: https://www.startuphub.ai/startups/crosswise/agent-readiness",
      "brand": {
        "@type": "Brand",
        "name": "Crosswise"
      },
      "review": {
        "@type": "Review",
        "author": {
          "@type": "Organization",
          "name": "StartupHub.ai"
        },
        "datePublished": "2026-07-07",
        "name": "Crosswise - Profile Score 52/100",
        "reviewBody": "This is the official profile of Crosswise. Crosswise is a startup founded in 2013, operating in Marketing and Platform. Crosswise provides anonymous cross-device mapping data for advertising and content personalization. Headquartered in New York, United States. The company has approximately 2 employees. Agent Readiness score: 22/100. Full audit: https://www.startuphub.ai/startups/crosswise/agent-readiness",
        "reviewRating": {
          "@type": "Rating",
          "ratingValue": 52,
          "bestRating": 100,
          "worstRating": 0
        }
      }
    }
  ]
}
```