# Criteo

**Source:** https://www.startuphub.ai/startups/criteo
**Profile type:** Startup

> Criteo is a global technology company enabling marketers and media owners to drive commerce outcomes through its Commerce Media Platform.

## About

Criteo is a Global Commerce Intelligence Platform that provides smarter advertising solutions. Its platform connects marketers and media owners through its Commerce Media Platform, offering automated acquisition and retention for marketers and agencies, and retail media solutions for brands and retailers. Criteo's technology focuses on addressability, AI-powered bidding, product recommendations, and shopper data to help clients reach their goals faster.

## Key facts

- **Slug:** criteo
- **Website:** https://www.criteo.com/
- **Location:** Paris, France
- **Founded:** 2005-11-01
- **Employees:** 3909
- **Operating status:** Active
- **Total funding:** $63M
- **Sectors / tags:** AdTech, MarTech, RetailTech, E-commerce, Platform, Performance Marketing, Retail Media
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/criteo/
  - Twitter: https://x.com/Criteo
  - GitHub: https://github.com/newrelic
  - Facebook: https://www.facebook.com/Criteo/

## Frequently asked

### What does Criteo do?

Criteo is a Global Commerce Intelligence Platform that provides smarter advertising solutions. Its platform connects marketers and media owners through its Commerce Media Platform, offering automated acquisition and retention for marketers and agencies, and retail media solutions for brands and retailers. Criteo's technology focuses on addressability, AI-powered bidding, product recommendations, and shopper data to help clients reach their goals faster.

### What is Criteo's revenue?

StartupHub estimates Criteo's annual revenue at $602.2M (range $322.5M to $1.4B, 67% confidence), based on comparable companies in the sector.

### What is Criteo's valuation?

StartupHub estimates Criteo's effective valuation at $12.5B (range $5.7B to $14.4B, 41% confidence), based on comparable companies in the sector.

### How much funding has Criteo raised?

Criteo has raised a total of $63M in funding. The most recent round on record is Series D.

### Where is Criteo headquartered?

Criteo is headquartered in Paris, France.

### When was Criteo founded?

Criteo was founded in 2005.

### What industry does Criteo operate in?

Criteo operates in AdTech, MarTech, RetailTech, E-commerce, Platform, Performance Marketing.

### How many employees does Criteo have?

Criteo has approximately 3909 people on record.

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