# Coupang

**Source:** https://www.startuphub.ai/startups/coupang
**Profile type:** Startup

> The "Amazon of South Korea" offering a wide range of products and services.

## About

Coupang is an e-commerce company that operates in South Korea, Taiwan, and Japan. It is often referred to as the "Amazon of South Korea" due to its extensive product offerings and rapid delivery services. The company has faced significant regulatory scrutiny and legal challenges related to a data breach.

## Key facts

- **Slug:** coupang
- **Website:** https://www.coupang.com/
- **Location:** Seattle, Washington, USA
- **Founded:** 2010-01-01
- **Operating status:** Active
- **Total funding:** $8.6B
- **Sectors / tags:** E-commerce, Retail, Logistics, Marketplace, RetailTech, LogisticsTech, Food Delivery, Consumer App, Subscription Service

## Frequently asked

### What does Coupang do?

Coupang is an e-commerce company that operates in South Korea, Taiwan, and Japan. It is often referred to as the "Amazon of South Korea" due to its extensive product offerings and rapid delivery services. The company has faced significant regulatory scrutiny and legal challenges related to a data breach. (formerly [].)

### How much funding has Coupang raised?

Coupang has raised a total of $8.6B in funding. The most recent round on record is IPO.

### Where is Coupang headquartered?

Coupang is headquartered in Seattle, Washington, USA.

### When was Coupang founded?

Coupang was founded in 2010.

### What industry does Coupang operate in?

Coupang operates in E-commerce, Retail, Logistics, Marketplace, RetailTech, LogisticsTech.

### What is Coupang's revenue?

StartupHub estimates Coupang's annual revenue at $23.9B (range $13.2B to $36.4B, 42% confidence), based on comparable companies in the sector.

### What is Coupang's valuation?

StartupHub estimates Coupang's effective valuation at $21.5B (range $15.1B to $28.0B, 27% confidence), based on comparable companies in the sector.

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