Convertro
Acquired
Insights Marketing
Machine Learning

Business Overview

DESCRIPTION

Convertro provides advertisers and agencies valuable cross-channel analytics and actionable recommendations to attribute, optimize, monitor and adjust marketing strategies and tactics in order to significantly and efficiently grow revenue and profit across all marketing channels, both on- and offline. By capturing and analyzing all user touch-points leading to a conversion everywhere and every time, Convertro provides marketers true intelligence with scientifically-advanced attribution and predictive capabilities. The company’s proprietary and patent-pending technologies enable it to cross-attribute across online, television, radio, print, and direct mail channels with ROI maximization as the underlying drive. Convertro is based in Santa Monica and maintains a research office in Israel.

FOUNDED
January 2009
BUSINESS MODEL
B2B
OFFERING TYPE
Software
TOTAL FUNDING
$5 Million
SECTORS
Insights Marketing

Funding Rounds

Date Announced

Funding Round

Amount Raised

Investors

AI Technology Stack

AI EMPLOYEES
2
AI TYPES
Machine Learning

Exit Event

TRANSACTION
Acquisition
DATE ANNOUNCED
May 2014
ACQUIRER
AOL
CONSIDERATION
$101 M