Business Overview

Jan 2009
Date Founded
Acquired
Operating Status

Convertro provides advertisers and agencies valuable cross-channel analytics and actionable recommendations to attribute, optimize, monitor and adjust marketing strategies and tactics in order to significantly and efficiently grow revenue and profit across all marketing channels, both on- and offline. By capturing and analyzing all user touch-points leading to a conversion everywhere and every time, Convertro provides marketers true intelligence with scientifically-advanced attribution and predictive capabilities. The company’s proprietary and patent-pending technologies enable it to cross-attribute across online, television, radio, print, and direct mail channels with ROI maximization as the underlying drive. Convertro is based in Santa Monica and maintains a research office in Israel.

Funding Rounds

$5 M

Total Funding

1

Funding Rounds

New wpDataTable

Date Announced

Funding Round

Amount Raised

Investors

Exit Events and Acquisitions

Date Announced

Transaction

Consideration

Target

Acquirer

May 2014
Acquisition
$101 M
AOL

AI Technology Stack

2
AI Team Size
AI Types

More Startups

STATUS
Acquired
FUNDING
$83.3 M
FUNDING STAGE
Series D
STATUS
Acquired
FUNDING
$5.1 M
FUNDING STAGE
Series A
STATUS
Acquired
FUNDING
$1.6 M
FUNDING STAGE
Seed
STATUS
Active
STATUS
Acquired
FUNDING
$50 M
FUNDING STAGE
Series C
STATUS
Active
FUNDING
$6 M
FUNDING STAGE
Seed+
STATUS
Active
FUNDING
$27 M
FUNDING STAGE
Series B
STATUS
Active
FUNDING
$3 M
FUNDING STAGE
Seed
STATUS
Acquired
FUNDING
$64.5 M
FUNDING STAGE
Series D
STATUS
Active
STATUS
Active
FUNDING
$0.8 M
STATUS
Active
FUNDING
$100 M
FUNDING STAGE
Series D
STATUS
Active
STATUS
Acquired

Startup Snapshot

Operating Status
Acquired
AI Team Size
2
Total Funding
$5 Million
Founded
January 2009
Funding Stage
Series B
Time Since Last Funding Round
8 years

Competitors

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Fundraising Contact

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