# Clay

**Source:** https://www.startuphub.ai/startups/clay
**Profile type:** Startup

> Clay provides an AI-powered platform for go-to-market teams to automate data enrichment, lead generation, and personalized outreach, leveraging over 100 data sources to turn insights into revenue.

## About

Clay is a go-to-market platform that empowers teams to act on unique data. Its core product offers features like AI-powered research, data enrichment from over 150 providers, and workflow automation to build targeted ad audiences and personalize outreach. Clay serves GTM operations, marketing, sales, and companies of all stages, including startups and enterprises.

## Key facts

- **Slug:** clay
- **Website:** https://clay.com
- **Location:** San Francisco, United States
- **Founded:** 2021-01-01
- **Employees:** 1242
- **Operating status:** Active
- **Total funding:** $3.0B
- **Sectors / tags:** MarTech, AdTech, Sales Enablement, Data Enrichment, Lead Generation, Personalization, CRM Integration, Business Intelligence, Workflow Automation, Generative AI
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/grow-with-clay
  - Twitter: https://x.com/clay

## Frequently asked

### What does Clay do?

Clay is a go-to-market platform that empowers teams to act on unique data. Its core product offers features like AI-powered research, data enrichment from over 150 providers, and workflow automation to build targeted ad audiences and personalize outreach. Clay serves GTM operations, marketing, sales, and companies of all stages, including startups and enterprises.

### What is Clay's revenue?

StartupHub estimates Clay's annual revenue at $269.3M (range $149.4M to $392.2M, 64% confidence), based on comparable companies in the sector.

### What is Clay's valuation?

StartupHub estimates Clay's effective valuation at $11.2B (range $7.5B to $18.1B, 18% confidence), based on comparable companies in the sector.

### How much funding has Clay raised?

Clay has raised a total of $3.0B in funding. The most recent round on record is Seed.

### Where is Clay headquartered?

Clay is headquartered in San Francisco, United States.

### When was Clay founded?

Clay was founded in 2021.

### What industry does Clay operate in?

Clay operates in MarTech, AdTech, Sales Enablement, Data Enrichment, Lead Generation, Personalization.

### How many employees does Clay have?

Clay has approximately 1242 people on record.

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