# ChoicePoint

**Source:** https://www.startuphub.ai/startups/choicepoint
**Profile type:** Startup

> Provider of person identification and verification services for fraud prevention.

## About

ChoicePoint provided analytics, screening, authentication, and identification of people for hiring companies, insurance companies, and government agencies to protect against fraud. The company offered data and risk monitoring solutions for multiple industries, using advanced scoring analytics to assist professionals in various sectors.

## Key facts

- **Slug:** choicepoint
- **Location:** Alpharetta, United States
- **Founded:** 1997-01-01
- **Operating status:** Active
- **Total funding:** $659M
- **Sectors / tags:** Data Analytics, Risk Management, Identity Verification, Fraud Prevention

## Frequently asked

### What does ChoicePoint do?

ChoicePoint provided analytics, screening, authentication, and identification of people for hiring companies, insurance companies, and government agencies to protect against fraud. The company offered data and risk monitoring solutions for multiple industries, using advanced scoring analytics to assist professionals in various sectors.

### What is ChoicePoint's revenue?

StartupHub estimates ChoicePoint's annual revenue at $375.4M (range $112.3M to $1.1B, 28% confidence), based on comparable companies in the sector.

### What is ChoicePoint's valuation?

StartupHub estimates ChoicePoint's effective valuation at $3.6B (range $3.2B to $5.7B, 57% confidence), based on comparable companies in the sector.

### How much funding has ChoicePoint raised?

ChoicePoint has raised a total of $659M in funding.

### Where is ChoicePoint headquartered?

ChoicePoint is headquartered in Alpharetta, United States.

### When was ChoicePoint founded?

ChoicePoint was founded in 1997.

### What industry does ChoicePoint operate in?

ChoicePoint operates in Data Analytics, Risk Management, Identity Verification, Fraud Prevention.

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