# Cello

**Source:** https://www.startuphub.ai/startups/cello
**Profile type:** Startup

> AI-powered referral platform for SaaS companies to automate user and partner programs.

## About

Cello is an AI-powered platform designed to help SaaS companies optimize their Go-to-Market (GTM) strategies by automating user referral and partner programs. The platform provides tools and insights to improve sales, marketing, and customer success efforts through peer-to-peer referrals and affiliate programs. Cello focuses on seamless integration, automated payouts, and fraud detection to drive user-led growth.

## Key facts

- **Slug:** cello
- **Website:** https://cello.so/
- **Location:** Munich, Germany
- **Founded:** 2022-01-01
- **Operating status:** Active
- **Total funding:** $6M
- **Sectors / tags:** Referral Marketing, Partner Programs, Go-to-Market Strategy, Sales Automation, Marketing Automation, Customer Success, SaaS, User-Led Growth, Affiliate Marketing, Fraud Detection, Automated Payouts, API Platform, Enterprise Software, AI Tool, Artificial Intelligence
- **Social:**
  - LinkedIn: https://www.linkedin.com/company/cello-ai/
  - Twitter: https://twitter.com/CelloAI
  - Facebook: https://www.facebook.com/getcello

## Frequently asked

### What does Cello do?

Cello is an AI-powered platform designed to help SaaS companies optimize their Go-to-Market (GTM) strategies by automating user referral and partner programs. The platform provides tools and insights to improve sales, marketing, and customer success efforts through peer-to-peer referrals and affiliate programs. Cello focuses on seamless integration, automated payouts, and fraud detection to drive user-led growth.

### How much funding has Cello raised?

Cello has raised a total of $6M in funding. The most recent round on record is Seed.

### Where is Cello headquartered?

Cello is headquartered in Munich, Germany.

### When was Cello founded?

Cello was founded in 2022.

### What industry does Cello operate in?

Cello operates in Referral Marketing, Partner Programs, Go-to-Market Strategy, Sales Automation, Marketing Automation, Customer Success.

### What is Cello's valuation?

StartupHub estimates Cello's effective valuation at $718.7M (range $503.1M to $934.4M, 28% confidence), based on comparable companies in the sector.

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